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Shea Drop (Shea Butter Soap). JST NIGERIA Ltd. Date : 19th August 2010 Company Name : JST Nigeria Ltd. Line of business Production of Toilet Soap. Expected date of star-up 1st October 2010. Objectives -Create wealth amongst rural women and youth,
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Shea Drop (Shea Butter Soap) JST NIGERIA Ltd.
Date: 19th August 2010 Company Name: JST Nigeria Ltd Line of business Production of Toilet Soap Expected date of star-up 1st October 2010
Objectives -Create wealth amongst rural women and youth, - Produce soap and other beauty and household products from natural plants with destroying the environment, Opportunities - Shea-nuts tree is only found in Tropical Africa, - It is the only plant that has unsaponifiable fats for curing all manner dermatological conditions, Our Mission: “To be a leading company in the promotion of ecologically and gender friendly Soap for wealth creation” LAOS - Business - Master in Economics - Investor NIGERIA - Accountant - Master in Finance - Entrepreneur PERU - Economist - Master in Marketing - SMEConsultant
Our products: Shea soap Eco-beauty (for adults) Tender wash (for children) Our brand: Shea Drop
Strength • - Knowledge of the products and market • - Raw materials can be easily found locally with cheaper price • - Low cost of production due to local labors used • - Market in the region • Out gatherers and rural income generation • Benefits of product: the shea soap (below)
Challenges and weakness Dominance by market leaders ( Unilever and Procter & Gamble) Suppliers - Rural women & youth to supply shea nuts -T&T Packaging materials & cartons - Cici & Co fragrance coy - Public water supply - Public electricity supply Customers Consumers JST NIGERIA Ltd. Retailer Consumers Wholesaler Retailer Consumers A- Lagos - Dazzling Point Merchants Ltd Ikeja -Twentieth woman Beauty Network Apapa - Front view distributors B- Abuja - Mainasara Kasuwa spiral merchants - Beauty Product Collection point - Addis Ababa Beauty link C- Accra - Nana hot distributors line - Kotokala women challenges - Catch them young B2B network
Dr. Jorge 17,000 Dr. Souk 25,000 Dr. Tunde 50,000 Factories, machineries, equipments Automobiles Applying for investment/business licenses 75,000 8,000 2,000 9,000 Families 3,000 Raw Materials & coll. Rents Salaries Distribution cost Interest & Installment Electricity Water Miscellaneous (3 mths) 17,100 750 21,000 15,000 3,150 1,800 450 750 51,000 155,000 155,000
Product Eco-beauty (for adults) 78,750 78,850 Price $ 0.75 Tender wash (for children) Our brand: Shea Drop Promotion Place Consumers JST NIGERIA Ltd. Retailer Consumers Wholesaler Retailer Consumers
Plant capacity is 8,000pcs/day now we start with 4,200pcs/day X 25days X $0.75=$78,750 (S. Price=$0.75/soap) (1kg of SBN= +≡0.85kg SBS) 20ton truck carry 18tons SBN≡15,300kg SBS. 15,300kg SBS≡612,000pcs of 25g soap 12,500/612,000pcs=$0.02(truckload of SBN=$9,000+labour$3,000+utility$500. Total is $12,500. Cost of production per month is $2,100, Purification and addition of natural essence cost $15,000 (cost=2,100+15,000) 17,100 17,100 4,000 7,000 250 250 956 956 18,094 16,094 23,300 24,300
78,750 78,850 17,100 17,100 4,000 7,000 250 250 956 956 18,094 16,094 23,300 24,300 38,350 37,350