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Analytics Workshop: Beyond the Basics

Analytics Workshop: Beyond the Basics. Implementing Role-Based Reporting. Today’s Session. Purpose : to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics.

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Analytics Workshop: Beyond the Basics

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  1. Analytics Workshop: Beyond the Basics Implementing Role-Based Reporting

  2. Today’s Session • Purpose:to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics. • Objectives: At the end of this course participants will be able to: • Measure specific objectives using relevant reports and metrics • Suggest key reports and build dashboards for colleagues • Gain value from Coremetrics’ pre-built Best Practices Reports

  3. The WebAnalytics Roundtable

  4. Lesson 1: The Marketer

  5. Goals & Objectives • Marketing Goals: Optimally allocate marketing budgets, design campaigns, and understand effectiveness of decisions. • Role Requirements: • Drive visitors to the site though productive Marketing Channels • Understandvisitor response to branding and campaigns • Act quickly using real-time data

  6. The Marketer: Focus Areas

  7. Lesson 1 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a marketer answer these common business questions?

  8. Lesson 2: The Conversion Analyst & Merchandiser

  9. Goals & Objectives • Conversion Goals: To drive sales to product lines, increase conversion value, and convert opportunities. • Role Requirements: • Understand which pages contribute to conversion • Maximize productivity of site layout • Compare category and/or product performance across two time periods

  10. The Conversion Analyst: Focus Areas

  11. Lesson 2 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a conversion analyst answer these common business questions?

  12. Lesson 3: The Content Manager

  13. Goals & Objectives • Content Goals: To drive page views to key content areas, influence conversion, maximize onsite advertising views, and maintain visitor engagement. • Role Requirements: • Optimize text and onsite search • Select optimal page components • Streamline navigation paths • Decrease departures

  14. The Content Manager: Focus Areas

  15. Lesson 3 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a content manager answer these common business questions?

  16. Lesson 4: The Designer

  17. Goals & Objectives • Designer Goals: To improve visitor experience, draw attention to key site areas, and maximize each visitor clicks. • Role Requirements: • Conduct system and/or version test • Attract visitors to conversion • Provide attractive navigation • Implement valuable site tools

  18. The Designer: Focus Areas

  19. Lesson 4 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a designer answer these common business questions?

  20. Lesson 5: The Analyst

  21. Goals & Objectives • Analyst Goals: To successfully mine data and uncover insights to drive additional business value. • Role Requirements: • Distribute insights to key audiences • Conduct proactive engagements • Suggest responsive strategies • Integrate online and offline analysis

  22. The Analyst: Focus Areas

  23. Lesson 5 Wrap-Up: Let’s Brainstorm Which reports and metrics might help an analyst answer these common business questions?

  24. Lesson 6: The Analytics Manager

  25. Goals & Objectives • Management Goals: To maintain focus and efficiency among team members, communicate results to stakeholders, and accelerate site improvement cycles. • Role Requirements: • Establish objectives and approach • Maintain web analytics priorities • Ensure efficient processes

  26. The Manager: Focus Areas

  27. Lesson 6 Wrap-Up: Let’s Brainstorm Which reports and metrics might help managers answer these common business questions?

  28. SESSION REVIEW

  29. Session Recap • In this session we discussed: • Focus areas and objectives of key online analytics roles • Important reports and metrics • Strategies for utilizing Coremetrics’ Best Practice Reports

  30. Next Steps • Discuss goals, resources, and priorities, evaluate value-gained from efforts, and re-focus strategies • Define benchmarks for key metrics and plan proactive engagements • Activate recurring exports and create dashboards

  31. Post-Class Support • Webinars: • You’ve got the Power • The ROI of Email Relevance • Top Tips for Email Marketing • Top Tips for Product Recommendations • Using the Wisdom of Crowds, • Give Them What They Want • Documentation: • Participant Guide • Glossary of Metrics • Expert Analysts: • Submit a ticket or chat live for assistance

  32. Thank You For Attending

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