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26.februaris 2008. gads

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26.februaris 2008. gads

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    1. 26.februaris 2008. gads

    4.

    5. LRA apkopotie mediju reklamas tirgus dati

    8.

    9. LRA apkopotie mediju reklamas tirgus dati

    10. Žurnalu reklamas tirgus 2007 16 264 000LVL pieaugums 45%

    11. LRA apkopotie mediju reklamas tirgus dati

    12. Precizas un maksatspejigas auditorijas Jauni izdevumi Augošas tiražas un auditorijas Musdienam atbilstoša saturiska kvalitate Sauksim laikrakstu pielikumus par laikrakstu pielikumiem! /A.Rudzinskis/

    13. Inovacijas - Satura - Formata - Marketinga - Pardošana Skaidrs pozicionejums merka grupa Korekta cenu politika /A.Rudzinskis/

    14. LRA apkopotie mediju reklamas tirgus dati

    15. TV stabila tirgus lidera pozicija ar 34,9% Lielakas kategorijas kosmetika un higienas preces telekomunikacijas un elektronika bizness, finanses un nekustamais ipašuma Tendences Mekle precizas auditorijas Radoši un integreti risinajumi Jauni TV kanali /Baiba Zuzena TV3/

    16.

    17. LRA apkopotie mediju reklamas tirgus dati

    19. LRA apkopotie mediju reklamas tirgus dati

    20. Vides reklama 2007.gada ir uzradijusi labus, stabilus izaugsmes raditajus. Salidzinot ar iepriekšejiem gadiem, kad vides reklamas pieaugumu veicinaja jaunu formatu paradišanas ( reklamas uz autobusiem, mobila reklama, reklama uz brandmuriem un buvniecibas sietiem) un reklamas nodevas maksajumu pieaugums, tad 2007.gada mes redzam pieaugumu tempu, kuru varam salidzinat ar iepriekšeja gada bazes raditajiem. Pieauguma pamata galvenokart ir pieprasijuma pec vides reklamas palielinašanas, tikai par sekundaru faktoru var uzskatit cenu pieaugumu. Piemeram, Clear Channel reklamas izvietošanas kapacitate 2007.gada sasniedz 87%. Svarigs faktors ir vides reklamas pieaugoša proporcija kopeja mediju tirgus ”piraga”, ja 2005.gada tie bija tikai 5,5% tad 2007.gada tie ir 8,6%. Salidzinot ar Eiropas valstu videjiem raditajiem vides reklamai, Latvija tie ir virs videja raditaja. /E.Ušacka/

    22. LRA apkopotie mediju reklamas tirgus dati

    23.

    24. LRA apkopotie mediju reklamas tirgus dati

    28. Latvija 2007 TOP 5 reklametakas nozares

    31. Rietumeiropa 2007 Reklamas tirgus izaugsme

    33. So, let’s consider the bad news to start with : The world economy is reeling from a succession of blows which will cause growth to slow down, and a weakened economy will have a dampening effect on the core advertising market. The US housing recession is spilling over the rest of the economy. Falling house prices have had a devastating effect on consumers confidence. Tighter credit conditions will hit the weakening Western economy. Rapidly growing economies which are now a significant contributor to global growth, may face a risk of slowdown. high oil and commodity prices may threaten to drag down even more the economic performance in oil-importing economies. On the other side, some factors should offset the decline that would be expected The Beijing Olympics games And the US presidential elections will accelerate growth, the Summer Football World Cup should provide some boost in Europe. And No doubt that Internet will also still be an important upside factor. So, in conclusion, and remaining prudent... we expect the 2008 US market to increase by +4.2 % in gross expenditures. We also expect that the positive events of the Beijing Olympics will activate the European markets and that the emerging markets will remain strong. This means therefore that the 2008 dynamics of global ad expenditures should be around + 5% !So, let’s consider the bad news to start with : The world economy is reeling from a succession of blows which will cause growth to slow down, and a weakened economy will have a dampening effect on the core advertising market. The US housing recession is spilling over the rest of the economy. Falling house prices have had a devastating effect on consumers confidence. Tighter credit conditions will hit the weakening Western economy. Rapidly growing economies which are now a significant contributor to global growth, may face a risk of slowdown. high oil and commodity prices may threaten to drag down even more the economic performance in oil-importing economies. On the other side, some factors should offset the decline that would be expected The Beijing Olympics games And the US presidential elections will accelerate growth, the Summer Football World Cup should provide some boost in Europe. And No doubt that Internet will also still be an important upside factor. So, in conclusion, and remaining prudent... we expect the 2008 US market to increase by +4.2 % in gross expenditures. We also expect that the positive events of the Beijing Olympics will activate the European markets and that the emerging markets will remain strong. This means therefore that the 2008 dynamics of global ad expenditures should be around + 5% !

    34. Andris Blaka LRA prezidents

    35. Paldies par uzmanibu!

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