FIELD VISUAL TEAM PLAN

1. 2012 FIELD VISUAL TEAM PLAN Kevin Roux, Field Visual Manager

2. 2012FIELD VISUAL TEAM PLAN 2012 FIELD VISUAL TEAM PLAN • Department Goals • Store Visual Merchandiser Advancement Path • Field Management Advancement Path • Company-wide Visual Training Program • “Visual Training Stores” in each District • Invite SVMs to Change outs/ IMPACTS/ Openings • Area Visual Manager Position Introduced • Corporate Visual Trainer Position Introduced • Visual Department Warehouse Associate Kevin Roux, Field Visual Manager

3. 2012FIELD VISUAL TEAM PLAN Choose candidates for Store Visual Merchandiser Positions • Brea Expansion • Fashion Valley Expansion • 1 Area Visual Manager • per district start training • Visual Training Store Introduced • Per district • Transfer visuals between • stores before holiday (if needed) • Willowbrook, TX Opening • First Colony Mall, TX Opening • 1 Area Visual Manager • per district start training Plan for 2013 DEC ‘11 JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC • All Store Visuals fully trained to • Corporate Standards • Recruit, Hire, & Train • Corporate Visual Trainer • AVM finish training • 1 Area Visual Manager starts training • Company Visual Training Program Introduced • Company Visual Merchandiser Positions Appointed • Training for VM | Lead Visuals • Recruit for Corporate Visual Trainer • Organizing the Visual Warehouse • Hiring a warehouse person • Galleria at Tyler Opening • AVM finish training • Recruiting for TX – VM, AVM • Training Completed for Corporate Visual Trainer • Vintage Faire Opening • Start Holiday Merchandising Kevin Roux, Field Visual Manager

4. 2012FIELD VISUAL TEAM PLAN Store Visual Merchandiser Advancement Path Kevin Roux, Field Visual Manager

5. 2012FIELD VISUAL TEAM PLAN Field Management Advancement Path Kevin Roux, Field Visual Manager

6. 2012FIELD VISUAL TEAM PLAN Area Visual Managers Kevin Roux, Field Visual Manager

7. 2012FIELD VISUAL TEAM PLAN 1 Store  2 Teams  1 Goal Kevin Roux, Field Visual Manager

8. 2012FIELD VISUAL TEAM PLAN Store Visual Team Responsibilities • Executing all marketing promotions • Change out of promotional banners • Window Displays • In Store Marketing • Receiving / Sending VMD Materials • Floor Sets, Updates, Changes • Knowing product placement • Refreshing Floor • Replenishing Floor • Merchandising New Shipment • Store Visual Manager partnering with Store Manager to have efficient communication between both teams • Store Visual Manager trains the Store Visual Team • Store Visual Manager creates the Store Visual Team’s schedule • Communication with Area Visual Manager | District Visual Manager • Stores will contact Area Visual Manager unless there is no AVM • E-Mail and Phone Kevin Roux, Field Visual Manager

9. 2012FIELD VISUAL TEAM PLAN Visual Training Stores • Each district will have 1 Visual Training Store • All AVMs, VMs, and Lead Visual Merchandisers will be trained at this location by the DVM • This store will be the number 1, visually perfect, store in the district Any promotions / new hires, within the district, will train at this location Kevin Roux, Field Visual Manager

10. 2012FIELD VISUAL TEAM PLAN Seasonal Floor Sets • Each Seasonal Floor Set (4): DVMs, DMs, and AVMs should be present • Within each District, DVM & AVM will perform the floor set at Visual Training Store and invite the VMs & Lead Visuals, in the area to execute & train on current floor set. Corporate Floor Set Kevin Roux, Field Visual Manager

11. 2012FIELD VISUAL TEAM PLAN Streamline Marketing- ECOM to Stores • One Company  One Vision  One Lifestyle • Social Media • Facebook • Twitter • Tumblr • LinkedIN • Blogger • Streamline appearance of the Marketing in stores and ECOM • Elegance & Expensive • “Lifestyle” that is easily distinguishable • FE Lifestyle Marketing | Signage • Where to install signage • How they are professionally installed • Professionalism with Window Clings Kevin Roux, Field Visual Manager