120 likes | 347 Views
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE. Overview of the broadcasting sector of Ukraine: progress and objectives. Larysa Mudrak, Deputy Chairman. Kyiv - 2013. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE. Media landscape overview.
E N D
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Overview of the broadcasting sector of Ukraine: progress and objectives Larysa Mudrak, Deputy Chairman Kyiv- 2013
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Media landscape overview Currently (as of 30.07.2013) the State Register of Ukraine consists of 1 646 TV/Radio/Informational activity companies. Among them: Broadcasters – 947 including Radio – 476 TV – 391 TV/Radio Companies – 81 Program Service Providers – 706 (including IPTV technology) TV/Radio/Informational activity companies – 70 Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Media landscape overview Due to organizational and technological features licenses have been granted: TELEVISION RADIO Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Digital switchover in progress In 2010 the National Council suggested and started the implementation of a new digital strategy: • Broadcasting standard– DVB-T2; • Compression standard– MPEG-4; • Simultaneous analogue and digital broadcasting during the transition period; • Four multiplexes – one provider; • Contest basis for multiplexes. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Digital switchover in progress • The National digital network was created in 2011: MX-1, MX-2, MX-3, MX-5. • Currently digital coverage – 95 % of Ukrainian population. • 28 national and 4 regional (local) TV channels. • In September 2012 the National Council held the second stage of the contest for regional and local broadcasting in TV multichannel network MX-5. • 25 companies received 48 channels in 45 settlements. • 123 channels in 96 settlements are still vacant. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Digital switchover in progress • The public awareness campaign - seven different social advert videos were transmitted by broadcasters free of charge including 30 % in prime time during 2011 – 2013. • 350 million and 120 thousand Hryvnas (~ 33 million Euros) were delivered from the State budget to provide the population with set-top-boxes in 2012. • Complete transition is planned to • be done by June 2015. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Supervising activities • 2 623 subject monitorings were held during the first half of 2013: • quotas of domestic and own production - 592; • observance of current classification system for video content - 384; • quotas of programs for children - 484; • advertizing quotas - 623; • must carry rules and license obligations • of program service providers - 540. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Renovation of legislation • The current Law of Ukraine “On Television and Radio Broadcasting” was adopted in 1993. It doesn’t meet new technological developments and trends. • Expert work on a new draft Law of Ukraine “On Television and Radio Broadcasting” in the Ukrainian Parliamentary Committee. • Goals: • – to cover all aspects of the current media development; • – to harmonize with European standards – Audiovisual Media Services Directive Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Protection of minors In February 2012 the National Council formed the Interagency Working Group consisting of 41 members – scientists, state bodies representatives, broadcasters, NGOs. The WG co-headed and supported by the Ombudsman for Children under the President of Ukraine. A scientific survey was conducted to see parent’s and children’s opinions about TV risks – 60 % of questioned parents supported the new labeling system in Ukraine. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Protection of minors • Parents expressed their need: • to be informed in advance about content and age risks; • to create a special tools for parental control; • to strengthen the control over TV broadcasters by state authorities and by the society. • Today on the basis of best European practices the WG is developing: • the pilot project of graphic symbols; • the questionnaire for encoders • public awareness campaign video. Overview of the broadcasting sector of Ukraine: progress and objectives
NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Thank You for your attention! Overview of the broadcasting sector of Ukraine: progress and objectives