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Market Scoping Mission Finding Seminar Trade in Services

Join the seminar presented by Jamila Greene from exproTT Limited to gain a greater understanding and awareness of the market, gather strategies for entering the market, and establish networks and contacts.

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Market Scoping Mission Finding Seminar Trade in Services

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  1. Market Scoping Mission Finding SeminarTrade in Services Presented by: Jamila Greene exporTT Limited Training Room151B Charlotte Street8.30AM – 12PM

  2. Objectives for Services Component Generate a greater understanding and awareness of the market; Gather strategies for entering the market; and Establish networks and contacts.

  3. Economic Profiles

  4. France Population: 64.1 million (2014) GDP: €2.183 Trillion Household Expenditure : €1.1154 Trillion Household Disposable Income Growth Q3: 0.88% Projected Growth in Private Consumption 2017: 1.9% Source: OECD 2016

  5. The Netherlands Population: 16.8 Million (2014) GDP: 678.572 billion Household Expenditure: € 295.837 Billion Household Disposable Income Growth Q3 2015: 0.39% Projected Growth in Private Consumption 2017: 1.7% Source: OECD 2016

  6. The United Kingdom Population: 63.7 million GDP: £1.864 Trillion Household Expenditure: £1.152 Household Disposable Income Growth Q3 2015: 0.27% Projected Growth in Private Consumption 2017: 2.0% Source: OECD 2016

  7. Overview and Findings

  8. European UnionFashion (Garment) • Most fashion companies are SMEs who employ 90% of industry’s workforce and 60% of value added • Approx. 185,000 companies, 1.7 million employed and €6 billion turn over • Fashion clusters, at national level being used to achieve economic development by connecting, training, supporting and developing those in the fashion industry • Data presents mixed trends by product, but intra-EU trade, China, Turkey, India and Pakistan, USA, Tunisia and Bangladesh amongst largest import players (Source: European Commission, Communication and Information Resource Centre for Administrations, Businesses and Citizens (CIRCABC)

  9. Fashion (Garment) France Findings • Met with a number of players in the value chain of industry in France • 41% of French Textile Firms located in Rhone Alps and account for 50% of national turnover • Fashion industry being used to stimulate Economic Development of cities and communities • City of St. Etienne known as the “City of Design” • Non Traditional Retailers like Fair Trade etc.

  10. Fashion (Jewelry) In 2013, jewelry industry provided €41,612 Million in value added to the European economy.

  11. Case StudyVillage des Createurs, Rhone Alps • Non-Profit with many major industry players on their Board of Directors • Platform the development and commercialization of designer – idea to business conversion rate above national average 65% (national average 50%) • Provides work and retail space for three (3) years and vigorously monitors their production

  12. Case Study - AccessoriesLe Colonel Moutarde • Passed through Maison des Mode Program • Program is an incubation program that trains companies then, provides production space then retail and living space in city outside of Lille • Le Colonel Moutarde has now opened a store in Paris and in Shoreditch, London

  13. Fashion (Garment) Netherlands Findings • Cities of Amsterdam and Rotterdam branding itself as young, vibrant and design-oriented cities; • Designs in Netherlands more conceptual and open-minded, not necessarily pret-a-porter • Established a foundation network with the intention to expand it further to the Netherlands Fashion Week and the Fashion Association - MODINT

  14. Case StudyWorld Fashion Centre – Amsterdam • Wholesale Mall with hundreds of vendors • Began by collaboration between designers for shared space • It has retail space for established designers. Retail and work space for small or up-and-coming designers • Only wholesale sales allowed – must apply for pass

  15. Fashion (Garment) UK Findings • UK Fashion Industry contributed £26 billion to economy and employs 797,000 persons • Hub for luxury and fast fashion • Upcoming communities like Camden and Shoreditch that are redeveloping communities through fashion • Met with London College of Fashion that has Centre for Fashion Enterprise to improve the skill set of the fashion and related industries • Mr. Andrew Ramroop spoke to continued training and commitment to quality for success in UK market

  16. eCommerce & Fashion • 247 billion consumers shop online, with an additional 159 billion overseas shoppers – spending 180 billion in 2014. • Apparel and Footwear consistently one of the most purchased products online

  17. Digital Industries • Digital Industries Single market targeted for completed by end of 2016 • Better access for digital goods and services across Europe • Create condition for digital networks and innovative services to flourish • Maximize growth potential for digital economy • Pushing Digital Entrepreneurship for job creation

  18. Digital Music New structure of the industry because of new technology and increase use of internet in industry Findings limited to entry strategies

  19. Animation • Industry more active in some EU countries than others • Seen by some country of a industry that can contribute to economic development

  20. Animation cont’d

  21. AnimationFrance • Amination identified by government as a industry to lead French economic growth • Rhone Alps has the Pole Pixel cluster, which is also a geographic space • Industry in Lille connected a technology sector

  22. Case StudyPole Pixel - France • Pole Pixel established in 2009 • Home to 110 companies and 660 employees in the Amination value chain with a physical office and production space • Home to Imaginove, a Animation cluster that connected all players win the value chain to one another for training, development and project execution

  23. AnimationNetherlands • Industry identified as small • Requires the right contacts in the market, we met Mr. Robert Ladan, a connector in the Animation industry to assist with a network in the market • Recommended companies prefect the follow to pitch: • Portfolio demonstrated through their Showreel • Other material pitch-perfect • Exemplary quality in work • Ability to localize while maintaining originality and creativity

  24. Market Entry Strategies

  25. Fashion (Jewelry)Entry Strategies • Networks • Step 1: Preliminary Research • Step 2: Identify Network and Establish Contact • Step 3: Process of Localizing, Branding and Marketing • Step 4: Market Entry • Special Purpose Groups (Fair Trade, Health Awareness, Aid Benefits) • Step 1: Preliminary Research • Step 2: Registration • Step 4: Market Entry

  26. Fashion (Garment)Entry Strategies • Networks (Discussed prior) • Incubation/Acceleration Program • Step 1: Program Identification • Step 2: Registration • Step 3: Program Life • Step 4: Market Entry • Direct Distribution • Step 1: Preliminary Research • Step 2: Product/Company Registration • Step 3: Localizing, Marketing and Branding • Step 4: Market Entry

  27. AnimationEntry Strategies • Networks (Discussed prior) • Incubation/Acceleration Program • Step 1: Program Identification • Step 2: Registration • Step 3: Program Life • Step 4: Market Entry

  28. Digital MusicEntry Strategies • Innovative Promotions • Step 1: Identify personnel and generate strategy • Step 2: Identify persons with platforms needed and a willingness to cooperate • Step 3: Foster collaboration • Step 4: Market Entry • Interactive Promotions • Step 1: Identify personnel and generate strategy • Step 2: Identify persons with platforms needed and a willingness to cooperate • Step 3: Engage End use • Step 4: Progressive market entry

  29. Conclusion • Approach market entry to the EU bearing in mind: • The spirit of cooperation and collaboration • The right connections • Branding (Localizing if necessary) • eCommerce Platform a MUST

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