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Community Technology Centers

Spectrum Academy. Community Technology Centers. Community Technology Centers Overview of Opportunity. Agenda for Now. Community Vision Product/Service Advertising Marketing Procurement/Distribution Funding Requirements & Resources. Trends and Forces. Community Vision E-Business

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Community Technology Centers

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  1. Spectrum Academy Community Technology Centers Community Technology Centers Overview of Opportunity

  2. Agenda for Now • Community Vision • Product/Service • Advertising • Marketing • Procurement/Distribution • Funding Requirements & Resources

  3. Trends and Forces Community Vision E-Business Education: E-Curriculum Community Technology Centers Where are we going?

  4. Community Vision Current Management Philosophy Collaborative Alliances Shared Ownership and Responsibility Socially Responsible Action Operational Integrity Synergistic Capacity Building

  5. Mission & Vision Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum. • Best Practice Management Philosophy • Collaborative Alliances & Partnerships • Shared Ownership and Responsibility

  6. CTC Products • Web-based delivery services for: • Bundled Curriculum • Stand-alone Curriculum Modules • Professional Services • Training and Development • Professional Career Enhancement

  7. CTC and E-Commerce Source: ActivMedia

  8. CTC E-Commerce • E-Curriculum Packages • Distance Learning Programs • Professional Development • Certification Programs • On-site Adult Education • GED acquisition • Life-long learners • Community Building Features • Social Service Portals

  9. Advertising • Web advertising • Push (email, messages to phones, pagers) • Pull (buttons) • Associated ad displays (banners on other sites) • Search results • No pop ups • Traditional Advertising • Trade publications • Telephone • Fliers mailed • Displays/brochures in educational stores

  10. Specialized Advertising • Advertise to our specific audience • Individuals • Businesses • Schools

  11. Start Up Resources - Staff • Internal or External • Functions beyond start up • Customer Service

  12. Research Methods • Secondary Research • Resources • Government agencies • Industry leaders • Research firms

  13. Media Mix • E-Media • CTC news group • e-mail • live chat • workshops • Banners • Search Engines • Interactive presentations

  14. Media Mix • Direct marketing • Salespeople • Fliers • Conventions • Television • Infomercials • News Stories • Public Interest

  15. Media Mix • Magazines & Direct Mail • Educational and business • Sponsorship programs • Tutoring • Spelling bee contests • Scholarship contests

  16. Measuring Results • Web surveys • Traffic Analysis software • Sales figures • Balanced Scorecard system

  17. Procurement-Distribution • Simplicity is key • Cost savings up to 85% using eCommerce • Low inventories • Rapid delivery in-place (Web, Fed Ex etc.) • Good customer support • CRM is improved

  18. How it Works

  19. Web order is placed • eBusiness workstation is notified • Procurement workstation determines requirement w/eBusiness workstation • Inventory technician verifies inventory availability • Either ships on-hand inventory or orders from vendor (JIT) • Notifies distribution workstation

  20. Web order is shipped • Distribution workstation accesses data base for shipping info • Package is labeled and prepared for shipment to customer • Tracking is activated ensuring delivery

  21. CTC-On-line purchase • eBusiness receives order • Download package from our database • Procurement verifies info and processes order on-line

  22. Financial Requirements • CTC / E-Curriculum Start-Up Budget • Equipment – $450,000 • Computers, Furniture, Infrastructure • Personnel – $465,000 • Service and Technical Staff • Facility - $500,000 (Lease/Purchase) • Building, Utilities, Services • E-Curriculum Development – $500,000 • Acquisition, Creation, Delivery

  23. Funding Resources • CTC start up grant • $300k - $500k (with matching) • Government Grants • Corporations • Foundations • Angel Donors • Fundraisers

  24. Continuing Operations • E-Curriculum Sales • Membership Fees • Subscriptions • User Fees • Consulting Fees • Program Development Grants

  25. Recap and Ruminate • Trends in CTC Development • E-Curriculum Opportunities • Spectrum Academy – Mission • Advertising & Marketing • Procurement & Distribution • Start-Up and Operations

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