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Distribution networks in Tarbes. Definition of mass marketing. Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores. Selling methods. Traditional selling Self-service stores. Traditional selling.
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Definition of mass marketing • Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores.
Selling methods • Traditional selling • Self-service stores
Other ways of selling • Direct selling • Specialized stores
Direct selling • direct selling concerns the sale of a product directly from the producer to the consumer (without wholesalers or stores)
Specialized stores • stores specialized in a particular kind of consumables (domestic appliances, sport items, do-it-yourself, furniture, computers, CDs…)
Thank you for your attention The students of 2nd A and B – PFEG L. Besse, F. Dulout and E. Farge