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Fast Health

Fast Health. BUS 306 Noah Graham, Rob Hubbard, Kyle Katsandris For Carol Davis. Agenda. Financials Expenses Forecast Keys to success Critical Issues Conclusion. Introduction Situation Market Summary/Competition Market Strategy/Objectives Positioning/Product Sales Forecast .

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Fast Health

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  1. Fast Health BUS 306 Noah Graham, Rob Hubbard, Kyle Katsandris For Carol Davis

  2. Agenda • Financials • Expenses Forecast • Keys to success • Critical Issues • Conclusion • Introduction • Situation • Market Summary/Competition • Market Strategy/Objectives • Positioning/Product • Sales Forecast

  3. Introduction • First completely healthy fast food • Solution for the busy lifestyle • Convenience of fast food • Between work and the gym • Healthy lunch alternative • Positive impact on their health

  4. Situation • Fast food for convenience and price • Most visited restaurants • McDonalds • Subway • Starbucks • Fast Food factors for success • Taste • Service • Price

  5. Market Target • Multicultural and diverse • Adults between 30 and 50 • Professionals with mid-to high-level incomes Trends • Increase in gym memberships • Availability to healthy fast food on the go

  6. Competition • Chipotle • Ike’s Place • Subway • Competition offering healthy menu • Salads • Wraps • Yogurt

  7. Marketing Strategy • Adhere to mission statement • Premier health brand in the marketplace • Strong marketing campaign • Strong distributor relationship

  8. Objectives • Advertising crucial to sales growth • Social Media Presence • Facebook • Instagram • Twitter

  9. Positioning • Increase customer awareness • Healthy environment • Explain the brand and mission • Word of mouth • Quality of the restaurant • 12,500 potential customers

  10. Product • Sandwich • Salad • Wrap • Plain (no-carbohydrates) • Vegetarian • Sides • Rice • Beans • Fruit cup • Grilled/baked chicken • Steak • Turkey • Tuna • Tofu • Veggie burger

  11. Financials • High risk of failure and high startup costs • Profitable by 2nd year end • Pending success, expansion

  12. Break-Even Point

  13. Sales Forecast

  14. Expenses Forecast

  15. Keys to Success • Variety and customization • Hundreds of different combinations • Initial location • High traffic volume • Surrounding businesses

  16. Critical Issues • Popularity of healthy living remains • Willing to spend more

  17. Conclusion • Trend towards healthy living • Competition proves the market exists. • Reasonable expectation of success • Thank you

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