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Prime-time Campus Crime. By: Michelle Mannino. Overview. Purpose of Research Background information Research Gap Methods used Conclusion. Why Do We Care?. Purpose: T o see how crime-related media viewership affects how college students perceive their campus police.
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Prime-time Campus Crime By: Michelle Mannino
Overview • Purpose of Research • Background information • Research Gap • Methods used • Conclusion
Why Do We Care? • Purpose: To see how crime-related media viewership affects how college students perceive their campus police. • CBS News: “For their millions of loyal viewers, TV crime shows are appointment television . . . not to be missed. You COULD even say they're TO DIE FOR.” • Crime-related television is amongst the most popular, and has an impact on how we see police officers in charge of our safety.
Prior Investigations • Research by Eschholz, Mallard, & Flynn, 2004 explains the importance of studying crime-related programs. • Social construction of crime—how audience members socially construct the world around them. • College students will socially construct the society in which they live in (Campus). • Virginia Tech Shootings- April 2007
Missing Evidence: Research Gap • Little research done on how crime related media viewership effects students of higher learning. • College students live & work in an atmosphere that is unique. • Looking at college students who view crime-related media can give insight on how they may interpret the work done within their campus police dept.
Theoretical Grounding Cultivation Theoryby George Gerbner • Number of hours of viewing TV can lead audience members to develop a “paranoia”. • Heavy Viewers (the television type): 4 + hours/day • Resonance Real-life encounters resonate within a person. • Mean/Scary World A developed mistrust of others because of cynical ideals. • Mistrust in Law Enforcement if TV reinforces corruption.
Methods • Quantitative Survey • Allows respondents to be anonymous and thorough with responses. • H1: The amount of crime-related media watched will determine college students’ perceptions of police, as well as their campus police and the amount of criminal activity they are involved with. IV’s DV’s -heavy vs. light viewers - Percieved activity of Campus Police • Campus involvement -Level of Trust in Campus PD • Class level
Conclusion: • There’s a gap with studying college students and how their media consumption may affect perceptions of campus police. • It’s important to understand because college students watch crime shows, and have contact with campus police. • Goals- • Look further into the Virginia Tech shootings. • Finalize details about different types of crime media.
Works Cited Tracy, S. (16 M). Cbsnews.com. Retrieved from http://www.cbsnews.com/8301-3445_162-6488704.html Eschholz, S., Mallard, M., & Flynn, S. (2004). Images of prime time justice: A content analysis of “NYPD Blue" and “Law and Order". Retrieved from http://www.albany.edu/scj/jcjpc/vol10is3/eschholz.pdf Griffin, E. (2009). A first look at communication theory. (Seventh ed., Vol. 7). New York: McGraw-Hill Humanities/Social Sciences/Languages.