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Service Science. The Elephant and the Blind Men, Who’s Who Farhad Shafti – Umit Bititci – Robert Van Der Meer University of Strathclyde. “Service science is just___________”. Service System. OR/IE MS. Economics & Law Game Theory. MIS. CS/AI Multiagent Systems. Organization Theory.
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Service Science The Elephant and the Blind Men, Who’s Who Farhad Shafti – Umit Bititci – Robert Van Der Meer University of Strathclyde
“Service science is just___________” Service System OR/IE MS Economics & Law Game Theory MIS CS/AI Multiagent Systems Organization Theory Anthropology & Psychology
3 Rumi Metaphoric Stories Questions/Research Agendas for Service Science (output of the Strathclyde Service Science Workshop)
“Service science is just___________” Service System OR/IE MS Economics & Law Game Theory MIS CS/AI Multiagent Systems Organization Theory Anthropology & Psychology
What is it? Strathclyde Service Science Workshop – 9th June 2008
“By far the largest and best-established academic literature in service has emerged from service marketing. While the engineering/systems/operations viewpoint is a valuable one, and is an integral part of what SSME should be, its present dominance in the discussion threatens to make SSME much narrower than it ought to be.” Rust, 2006 Service quality cannot be measured by low variability of service output; it is a personal affair, a matter of psychology. If this is perceived and knowledge of it pursued then Service Science has a far better chance of improving the quality and productivity of service provision Chase, 2006
“Service (the whole) is just ___________” Service (the whole) Service Science ? ? ? ? ?
Perhaps more emphasis on the core concept rather than titles and definitions? Fore instance: “Core concept is Collaboration”
Current Perception of Audience What I think was intended There is a new discipline We need to collaborate It is called Service/s Science/s This means we should do the following …… It means … This calls for a new discipline It calls for collaboration Any suggestions for the title?
No, ANGUR! I hate grapes, I want ENAB I want GRAPES Only UZUM or I will break your neck
How to collaborate? Strathclyde Service Science Workshop – 9th June 2008
Barriers to adoption in academia • Discipline specific funding • Greater development in certain fields • Inflexible existing processes • Vertically organised departments • Discipline specific terminology Adapted from Davies 2008, Glushko 2008, Bitner 2006
ENGINEERING SOCIAL SCIENCE BUSINESS …..
ENGINEERING SOCIAL SCIENCE BUSINESS ….. SSME:
NOOOOO AAARGH MAMMA!
T-Shaped People? Strathclyde Service Science Workshop – 9th June 2008
Some times only a full success is the real success! 100% Success 98% Success?
Work Experience Higher Education ?
What makes this even more complicated SSME? COLLABORATION T-SHAPED PEOPLE
"a new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” Max Planck
The Rumi (Persian) version of the story Elephant and thedark room If each had a candle, all differences would have been resolved!
Any questions? Please ask Jim