1 / 18

Boomers at the Door, Xers in the Field

Boomers at the Door, Xers in the Field. TRAC Dev Workshop January 2012. Generation Definition. Live Births and Fertility Rate. Boomer Influences. Gen X Influences: ‘80-00. Columbia & Challenger, Berlin Wall, AIDS, Single Parents, Desert Storm, Bubba Reganomics , Dot Com Bubble

makani
Download Presentation

Boomers at the Door, Xers in the Field

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Boomers at the Door, Xersin the Field TRAC Dev Workshop January 2012

  2. Generation Definition

  3. Live Births and Fertility Rate

  4. Boomer Influences

  5. Gen X Influences: ‘80-00 Columbia & Challenger, Berlin Wall, AIDS, Single Parents, Desert Storm, Bubba Reganomics, Dot Com Bubble Pop Culture: MTV, New Wave, Michael Jackson, Seinfeld, CDs & DVDs Skeptics, Individualistic, Balance Work & Family, Pragmatic, Technologically Adept

  6. Matching Nielsen • Oldest Boomer: 66 and Youngest Boomer: 48 • 50-64 not bad • Youngest Gen Xer: 32 • 35-49 ok for now

  7. Lifestage Milestones

  8. Sources of Life Stresses: 2008 & 09

  9. Boomers in 2010 Follow-up

  10. Viewing and Pledging by Generation Income: Trailing and below are about 70% of $100k households.

  11. Top 10 Leading Boomer Programs (Based on percent of pledges in the last five years)

  12. Top 10 Trailing Boomer Programs (Based on percent of pledges in the last five years)

  13. Top 10 GenX Programs (Based on percent of pledges in the last five years)

  14. Top 10 Leading Boomer - Non-Music Italic - Not on trailing boomer list

  15. Top 10 Trailing Boomer - Non-Music Italic - Not on leading boomer list

  16. Leading Boomer • Programs: • Health – Yoga, Brain, Diet • Affluence - Retirement finance • Late 50s & 60s Music • Speaking to Values: • Idealistic: PTV mission • Demanding: PTV unwavering • Nonconformist: Only PTV does this • Self: PTV allows you to grow • Immediate Grats: Premiums are there

  17. Trailing Boomers • Programs: • Health – Not as important given lifestage • Affluence – General finance education • 70s Music? • Spirituality • Speaking to Values: • Cynicism: Explain where the money goes, not part of establishment • And, PTV mission, PTV unwavering, Only PTV does this, personal growth, • Premiums important • Financially - not as well off as leading boomers

  18. Gen Xers • Programs: • Health – Not as important given lifestage • Affluence – General finance education • Late 70s early 80s Music? New acts like Celtic Woman • Spirituality • Speaking to Values: • Cynicism: Explain where the money goes, not part of establishment • Pragmatism of Premiums • Children pitches

More Related