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Why is communication important for Unions?

Why is communication important for Unions?. Philippe Gousenbourger Kristin Blom International Trade Union Confederation. Bad communication Or No communication = bad image. Selling the Union product. Internet. From the outside in – not the inside out.

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Why is communication important for Unions?

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  1. Why is communication important for Unions? Philippe Gousenbourger Kristin Blom International Trade Union Confederation

  2. Bad communication Or No communication = bad image

  3. Selling the Union product

  4. Internet From the outside in – not the inside out

  5. Classical communication questions What is a campaign? What is the subject of your campaign/site? What is it you want to achieve? Who are you targeting? How are you saying your message? When are you campaigning – timing? Actions for the campaign? Political lobbying Media campaigning

  6. Keep it short !

  7. Promote your work

  8. New communications: The traditional way to reach out to young people

  9. What is the ITUC using/doing? http://www.youtube.com/ituccsi http://www.twitter.com/ituc http://youth.ituc-csi.org http://feedjit.com/stats/youth.ituc-csi.org/map/?x=73&y=53&w=160&h=94 http://www.flickr.com/ituc http://www.ituc-csi.org/peace

  10. ITUC Youth Campaign: More web tools for young people

  11. Good practice from good unions

  12. Second Life and IBM employee unions in Italy http://www.youtube.com/watch?v=dja5rlSGo0s&feature=related

  13. Zeal/Air New Zealand cabin crew union

  14. Worksmart by TUC UK http://www.worksmart.org.uk

  15. SAK Finland recruitment campaign SAK Finland recruitment campaign

  16. Viral video in Sweden

  17. A union Internet café in Ouagadougou

  18. FNV Youth websites www.workpower.nl www.jobcircle.nl

  19. Hungarian flash-mob helps Pakistanis workers

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