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Rethinking Search in the era of new devices and services

FIRE – 2012. Rethinking Search in the era of new devices and services. hari@bing.com. Sree Hari Nagaralu | Dec 19, 2012. Information Retrieval (Search) Integrated Devices & Services Emerging Trends with Digital Experiences Intelligence Fabric and Challenges ahead for Search.

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Rethinking Search in the era of new devices and services

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  1. FIRE – 2012 Rethinking Search in the era of newdevices and services hari@bing.com Sree HariNagaralu | Dec 19, 2012

  2. Information Retrieval (Search) Integrated Devices & Services Emerging Trends with Digital Experiences Intelligence Fabric and Challenges ahead for Search Agenda

  3. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Information Retrieval (Search)

  4. Browser connects to the world and Search runs in a browser Web of documents has grown humongously large Search became the gateway to the world wide web Search SERVICE DEVICE Browser Computer

  5. Paradigm Shifts

  6. iPod -- iTunes • iPhone, iPad – Full Browser, Passbook, Siri • Kindle -- Media Book Services • Android -- Google Play, Google Now • Xbox Kinect – Games and Media services • Windows 8 – Skydrive, Office, Bing, Skype Devices integrated with Services Innovation across boundaries between device hardware to OS to cloud services

  7. Web growing at rapid pace Beyond written documents All Entities (People, Places, Organisations, Things) are getting digital representation All relationships between entities getting digitized Every interaction is getting digitized Digitization of our entire society

  8. Topical Structures • Human thoughts, human language • Written and expressed content, Interactions with each other • Billions of documents created everyday • Social Architecture • Human Relationships • Geo-spatial Dimension • Connecting to Physical dimension • Digitizing entire planet – every physical location, every road, every building, etc Governing Information Structures Example Scenario: My Friend, Prasanjit, has captured a few pictures of this event, tagged all the faces in the pictures and uploaded them to the FIRE homepage with the comment FIRE-2012 pictures. My wife wants to look at some pictures of mine from the recent Kolkata visit. How should the information get represented? How should she formulate the query?

  9. Appificationof the web • Early stage of app evolution • Rich Interactions/Experiences to the users Digital experiences - Emerging Trends Bing Travel App Information List of Actions associated

  10. For opening a particular document type, you can open in any of the associated programs For exploring a particular entity, you can explore it with any of the associated apps File Name: A.htm File Type: HTML File Associate Programs: Two Apps: BookMyShow PVR Cinemas Entity Name: Skyfall Entity Type: Movie Associate Apps:

  11. Appificationof the web • Early stage of app evolution • Rich Interactions/Experiences to the users • Focus shifting from FILE to ENTITY • Need a “service” that can tell which apps are suited for what entities. Even further, for which actions on the entities. Digital experiences - Emerging Trends Win8 People App Contact Info aggregated from multiple identities List of Actions associated

  12. Task Completion is the KEY

  13. Interconnections between Apps thru Entities • Web of Apps and Services is evolving • “Task/Action” Links are evolving • e.g. 1: Task: Share on Social Network • Choice of Apps are shown • e.g. 2: Task: “Transfer Money” • Apps: ICICI Bank App, HDFC Bank App, ... Digital experiences - Emerging Trends Hyperlink What do we call these links?

  14. NUI / Natural human interactions • Touch, gestures, voice, … • E.g. Microsoft Kinect, Apple’s Siri • Device Capabilities coupled with seamless Cloud connectivity Digital experiences – Emerging Trends

  15. Device-side • Understand all forms of human language • written language, spoken language, body language • Understanding image, motion • Sensors to be fully aware of Context • Server-side/Cloud-side • Cloud infrastructure • Big Data / Machine Learning • Still early stages of devices and services New generation of digital experiences – Devices & Services Intelligence Fabric Anything we do, anywhere we are, the devices, the cloud services, the model that understands the situation and is able to predict, anticipate.

  16. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Information Retrieval (Search) Paradigm Shifts • Integrated Devices & Services • Digitisation of our Society • Information Structures evolving • Appification of the web • Natural User Interfaces • Powerful Devices • Cheap Cloud Services • Intelligence Fabric

  17. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Does form-factor of the devices play any role in the ranking?

  18. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Does layout and ranking of results have any correlation?

  19. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user How to estimate information gain result collection is not homogenous? • a

  20. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Ranking across different content types? • a

  21. User has Information needs • User enters a query in input box • Retrieval of results in a collection of objects • For web, a collection could be of documents, images, audio, video • Information about objects represented internally by using metadata • Top Ranking objects are displayed to the user Does User need to input text based query always? Scenario: Lets say my device has information about my scanned boarding pass and I am sitting in a wrong gate in the airport. Do even I know? Should my device wait for me to ask about it?

  22. Thank You & Happy New Year hari@bing.com Sree HariNagaralu |

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