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Project of B usiness, E ntrepreneurship and M anagement on developing an innovative business idea Presented by students of B.Com (H) I year section 3 Hans Raj College Faculty- Mrs. Meghna Malhotra. BUSINESS ENTREPRENEURSHIP AND MANAGEMENT.
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Project of Business, Entrepreneurship and Managementon developing an innovative business idea Presented by students of B.Com(H) I year section 3 Hans Raj College Faculty- Mrs. MeghnaMalhotra
BUSINESS ENTREPRENEURSHIP ANDMANAGEMENT INNOVATIVE IDEA OF INSTALLING PORTABLE RESTROOMS
SUBMITTED BY:- GROUP 3 RUCHIKA BHARTIYA(212); ADITYA GOEL(205); AASHNA PANT(211); JYOTIKA SINGH(210); GARIMA SINDWANI(218); VANSHIKA JAIN(220); NABEEL AHMED(216) B.COM(H) , SECTION 3 HANSRAJ COLLEGE
ACKNOWLEDGEMENT We would like to express my special thanks of gratitude to our teacher, Mrs MEGHNA MALHOTRA who gave us the golden opportunity to do this wonderful project on the topic “AN INNOVATIVE BUSINESS PLAN” which also helped us in doing a lot of Research and we came to know about so many new things. She guided us through the project and also gave valuable suggestions for completion of the project.
The Future of the Portable Restroom….TODAY ‘TOLOI’ presents ‘VISHUDDH’, a distinctive composting restroom that will set your operation apart from the competition. ‘TOLOI’ has addressed the relevant needs and expectations of today’s customer and anticipated the same of the future by creating a product of high-end amenities, the toughest material available and the utmost in design and innovation found in any portable restroom. ‘VISHUDDH’ definitely raises the bar in sanitation industry!
About the company… Name: Toloi Pvt Ltd Head Quarter: Delhi Address: 57 BVM, Prit Vihar, N.Delhi
LOCATION OF THE HEADQUARTER Address:57 BVM, Preet Vihar, Delhi The head office will be leased for a period of 10 yrs. Cost of office on lease basis: RS.100000 p.a
What is a Composting restroom? • An average person urinates about four to five times a day. • A sanitation facility in which suitable conditions for the composting process • are carefully induced with the purpose of producing a compost as the end • product. Its functioning and operation • ‘Vishuddh’ has a compost cover and ventilation pipes described in the above models, but it works by applying a very different approach. • A large compost bin is housed inside the lower portion of • the toilet. The toilet is used until the bin is approximately • 3/4 full. • The top of the toilet is then removed and the bin is • removed from the unit and moved outside for further • composing.
When you raise the upper seat on the toilet you will see a "clam shell" cover called • the compost cover. • This hides any waste from view and automatically opens when the seat is depressed • allowing the waste to be safely deposited into the compost chamber below. • Inside the compost chamber is a Starter Mix with a base of peat moss and pine • wood shaving. • After use, a small amount of the ‘Mix’ is added to the toilet and the upper seat is • lowered. • A mixer automatically starts to turn mixing the waste aerating the material already inside • the chamber. This process creates an aerobic decomposition. • This air is circulated throughout the composting chamber allowing for maximum • absorption of oxygen by the material inside the toilet. The more oxygen that is supplied • to the aerobic bacteria, the more thoroughly and faster the waste will be transformed • into humus. • Enzymes are used to secrete ‘odour traps’ which help in creating a clean environment. • Air circulation through the unit occurs due to the natural convection of air through • the ventilation pipe. • The waste in then discharged into garden areas or any fertile land near the site.
Some design considerations Components the system needs:- . An adequately sized container . Ventilation, preferably a heated air flow, to assist decomposition and reduce odour . A good air flow through the solid material to promote aerobic conditions . Some way of dealing with excess fluid . A means of extracting and using the product of the composting, and . An easily cleaned,well ventilated and pleasant facility for the users.
An INSIDE Look Upper corner shelf allows users to safely rest their personal items aside while using facilities. Ten washout ports provide quick draining and easy cleaning Molded-in stake down holes help secure the unit on site
An INSIDE Look Installed solar panel for charging the light for use at night Integral venting system and large molded-in vent slots provide greatest air flow and freshest restroom available Keep paper towel and other trash out of the with this custom designed waste basket-wall mounted to stay off the floor for more foot room and full access to washout ports below
An INSIDE Look Proven rod and hinge wall assembly eliminates need for fasteners with high pressure resistance and rigidity Installed sensors at the door which opens and closes the door automatically when money is inserted in the vending slot Enclosed dual aircraft cable and spring door enclosures prevent rusting and maintain repeated opening and closing
Working &Revenue Collection • The consumer will insert a Rs 3 coin in the answering slot. • Once the coin is inserted, the door automatically opens. • The consumer utilises the restroom and pushes the button for the • door to open. • All the coins go to a central collection box. • The machine shows the amount of money collected to avoid the risk • of theft etc. • At the end of the day, the cleaner of the respective restrooms • will collect the money from the box and deposit it to the head office.
Innovation highlights Convenient solar powered light and ‘11’ high quality mirror provide the upgrades today’s users appreciate RS. 3 will be put in the vending machine slot to gain access to the portable restroom Compost creation by waste excreted. Reversible combination latch and hover handle to enter and exit the restroom
Innovation Highlights Four-roll toilet paper dispenser along with inbuilt sanitizer and dryer fits neatly in front corner for easy access and less refilling Upscale double-walled urinal designed to fit in the corner –an upgrade option for the non-flushing model only
MARKET ANALYSIS MARKET RESEARCH- using statistics, surveys, observation of sulabh model of washrooms. Understanding locations lacking washrooms – market areas, crowded areas. personal site inspection and visit to places suitable and appropriate for installation of toilets. CONCLUSION: -UNTAPPED MARKET SEGMENT. -MASS PRODUCT
MARKETING PLAN UNDIFFERENTIATED MARKET STRATEGY- PRODUCT FOR ALL SALES FORECAST WITH THE HELP OF MARKET TEST- 2 TOILETS WILL BE SET UP ONE IN ROHINI AND THE OTHER IN KAMLANAGAR TO SEE THE RESPONSE AND SUSTAINABLILITY. PRICE PER USE:RS. 3 - Affordable by all.
Installing Portable Restrooms Portable toilets should be: • Situated on stable, flat ground to ensure effective operation and stability. • Accessible by a clear path suitable for all weather conditions. Its Transportation • Should only moved when the toilet has less than the following volumes in • the storage tank:
Ideal for…. 1.Slum dwellers lack basic amenities. It would be convenient to set up such restrooms here to increase the sanitation levels of slums. 2. Families and individuals such as College students can use such amenities when they gone for recreational activities or for some other purpose 3. Market goers and shopkeepers. 4.Workers need to have access to clean, hygienic and conveniently located toilets at all times since it is not practical to build permanent restrooms near construction sites 5. Vendors and shopkeepers and staff.
DESCRIPTION: Japanese park, Rohini It is the biggest park of Delhi TARGET MARKET ROHINI TARGET SEGMENT: People who visit the park for various purposes like playing, jogging, yoga etc.
DESCRIPTION:District Court, Rohini This place is visited by thousands of people everyday. TARGET SEGMENT: Lawyers, advocates, criminals, Delhi Police and other people who visit the court for various reasons.
DESCRIPTION: Ranibagh Main Market, Pitampura It is one of the biggest market in Delhi. PITAMPURA TARGET SEGMENT: People visiting the market, shopkeepers, students studying in coaching institutes located in the market.
SLUM AREA:Shakurpur basti , Pitampura TARGET SEGMENT:Residents of slum
DESCRIPTION: ChandniChowk main crossing (near Gurudwara ). It is one of the busiest and oldest marketplaces in Delhi. OLD DELHI TARGET SEGMENT: Thousands of people who visit the market everyday, shop-owners
DESCRIPTION: Vegetable Market, Azadpur It is one of the biggest & busiest vegetable market of Delhi AZADPUR TARGET SEGMENT: Vendors, people visiting the market
NORTH DELHI ASHOK VIHAR Central Market, Ashok Vihar, phase-1 Target Segment: people visiting market, shop keepers, Students of various coaching institutes.
KAMLA NAGAR Target Segment: People visiting market, shopkeepers
PERSONNEL GENERAL MANAGER:- Will supervise and manage all the things regarding the company. Will Co-ordinate all the departments and act as a link between them. Will look after expansion and upgradation. Salary:-10000p.m Other incentive:- 3%commission on net profits Working Days- Monday to Saturday Working Hours- 9:00am to 4:00pm FINANCE EXECUTIVE:- Will maintain books of accounts Will give a bi monthly reports regarding the profitability of the company. Will keep records of all the vouchers, bills and important documents of the firm. Salary:- 6000 pm Working Days:- Friday and Saturday Working Hours:- 10:00am- 5:00pm
HUMAN RESOURCE EXECUTIVE:- Will be responsible for recruitment of workers as per requirement Will maintain record of attendance and wages of cleaners and the office boy Will set duties gave instructions to cleaners and office boy. Salary: 6000 pm Working Days: Monday to Saturday Working Hours: 9:00am- 5:00pm CLEANERS:- There would be 8 Cleaners- 1 for each toilet. The cleaners will be scavengers and hence shall be empowered. Wages: 50 per day Working Days: Monday to Sunday Working Hours: 6:00am to 12:00pm and 2:00pm to 7:00pm
OFFICE BOY:- Will do odd jobs as per requirement, clean the office and at the end of every week will collect all the money from the respective toilets. Wages :-1000p.m Working Days:- Monday to Saturday Working Hours:- 8:30 am to 5:00 pm COLLECTORS: 1 collector in each area 4 collectors in all They will collect the amount from the alloted area and deposit it to the bank a/c. Report the daily collection to the finance manager. Wages: 500pm Working hours: 1 hr. Working days: MONDAY- SUNDAY
FINANCIAL ANALYSIS FIXED ASSETS AND START UP EXPENSE LIST
SOURCES OF FINANCE EQUITY 70% RS.23,00,000
S W O T A N A L Y S I S
MAINTENANCE • Maintenance is a very important aspect of this business plan and it is the key to success of the business project. • Cleanliness and sanitation to prevent the spread of disease, the breeding of disease carrying vectors, and the production of noxious or offensive odors. • cleaners are appointed and they will clean the tiolets regularly after intervals of 6 hrs. • Drop-In Toilet Cleaners, Powder Toilet Cleaners, Toilet Brushes, Paper Towels etc. are used to keep the toilet hygienic. • These materials will cost approximately cost around Rs. 1000 per month.
EXPANSION • Seeing the potential market and viability of the project we intend to expand the network of VISHUDDH. Initially starting with 8 toilets, TOLOI plans to expand further within DELHI-NCR and OTHER CITIES. • We have a TARGET to setup at least 20 more toilets within Delhi –NCR in the following areas:- • 1.Bara bagh near azadpur • 2.Lajpatnagar • 3.ghaziabad • 4.Cannaught place • 5.Mangol puri • 6.Bharolla gaon • Not only in the market areas we also intend to expand in the slum areas and rural areas. • It is also proposed to expand it in the residential apartments that will be constructed in future. • We intend to sell the compost as a by-prodct for additnal revenue. • We also plan to open 5 OUTLETS EACH IN the span of 2 yrs. In the following cities as well:- • 1.Rohtak 2.kanpur 3.Udaipur
For more information: Visit the website www.toloivishuddh.com Or Call us at 0172-2589065