Project of B usiness, E ntrepreneurship and M anagement on developing an innovative business idea Presented by studen

1. Project of Business, Entrepreneurship and Managementon developing an innovative business idea Presented by students of B.Com(H) I year section 4 Hans Raj College Faculty- Mrs. MeghnaMalhotra

2. BUSINESS PLAN

3. !N-TANGLES FOR A GREENER SOLUTION………

4. Introduction: Jute is a natural fiber popularly known as ‘The golden fiber’. One of the cheapest and the strongest of all natural fiber. Jute is a bio-degradable eco-friendly item. India, Bangladesh, China and Thailand are the leading producers of Jute. India is the largest producer of jute goods in the world, while Bangladesh is the largest cultivator of raw jute.

5. DESCRIPTION OF BUSINESSS • Jute bags are one of the eco friendly products which are really in need in market at present. Seeing to the present scenario we have taken branded jute bags as our product. Jute bags are durable and reusable products. • Our business is basically about advertising on jute bags . Our products are mainly normal size jute bags on which we will be providing advertisements of our sponsors on one side and purchasers on the other side . • The reason behind purchasers advertisement is the incentive given to them so that they purchase our products instead of other plastic bags available in market. Our main customers would be retailers at small level and some retailers at the large scale

6. WHY JUTE BAGS ? Jute bags are manufactured from jute yarn and are used for packing a wide range of industrial and agricultural goods such as grains, oil seeds, salt sugar etc. The products have a great demand in industrial and agricultural sectors for packing and wrapping of manufactured and agricultural products.

7. UNIQUE SELLING PROPOSITION To Sell Eco-friendlyBranded Jute Bags at the Price of Plastic Bags .

8. ELEMENTS OF OUR BUSINESS PLAN Social Environment friendly Profitable

9. SOCIAL ELEMENT WE aim to produce the handmade segment of our jute bags by an underpriviledged section of the society. We will provide wage as per the current wage rate to them. As for the training, jute bags are easy to make.

10. ENVIRONMENT ELEMENT Availability of jute bags at the same price of plastic bags will limit the use of plastic bags to a large extent. Plastic bags , as we know are such a threat to the environment and on the other hand jute bags are “environment friendly” .

11. PROFITABILITY THE concept of “branded jute bags” has been an untapped business idea , so there is no/less competition . And the customers (shopkeepers using plastic bags) will be more than happy to purchase the jute bags as it is available at the same price as of plastic bags and serves their purpose of legality (as use of plastic bags is not legal )

12. Objectives: For creating pollution free environment as jute is eco-friendly products. Making low cost carry bags and fashionable jute products. To make jute products as a part of our daily living. Creating awareness about jute products. Last but not the least to earn profit.

13. MANUFACTURING Both laminated and non-laminated jute fabrics are procured from the market and as per drawing, design and size cutting is done to make bags. After cutting, the clothes are placed on the table and printing is done. Then cut pieces are stitched in the sewing machine. During the process of making the bags, lining, chains, handles of clothes, are fitted.

15. SEGMENTS OF JUTE BAGS WE AIM TO PRODUCE TWO SEGMENTS OF JUTE BAGS Handmade Machinemade which will be prepared which will be by the employees prepared by machines

16. PRESUMPTIONS: Unit will operate 8 hours daily and 25 days in month. Capacity utilization will be 75% which will remain constant. The salary and wages of staff has been taken as per present market rate. Cost of Assets, Raw Materials and Selling price of Finished product are those generally obtained at the time of preparation of Business Model. The rate of interest on Bank Loan may vary from time to time. Since the project is small the financial calculation has been done for one year only.

17. PLANT CAPACITY Based on the demand projection of jute bags indicated in the market study, the envisaged plant will have an annual production capacity of 60000 jute bags . The plant will operate two shifts, 8 hours each shift and for 300 days a year. PRODUCTION PROGRAMME The jute bags producing plant will start operation at a lower production capacity to allow time for market penetration and skill development of workers. Thus, production will start at 75% of installed capacity during the first year of operation, and then will grow to 85% and 100% of full capacity in the second year, and third year and then after.

18. LOCATION OF PLANT • Location of a plant is determined on the basis of proximity to raw materials, availability of infrastructure and distance to potential market areas. • So we have decided to setup the business at Bawana Industrial Area , Okhla Industrial area or Mayapuri Industrial area . MANPOWER REQUIREMENT The plant requires manpower both for production and administrative work. The details of manpower requirement including monthly salary and annual expenditure is given .

19. Market and Demand Aspects: Every responsible citizen considering the black future of ours next generation shall stop using plastic carrier bags used for shopping as much as possible. Plastic bags in general take anywhere from 20 to 1000 years to breakdown in the environment. The natural alternative is jute bag. Jute bags are very much in demand both for domestic and international market. With the increase of population the scope of trade and industry is also increasing. As the bags are an essential commodity for human, so the demand of the product is growing day by day. The demands of the product remain consistent through out the year. So, it is presumed that there is a good scope for starting of such type of industry with a huge export potential.

20. TARGET MARKET • Sadar Bazar • Chawri Bazar • Chandni Chowk • Vegetable Hawkers • Palika Bazar / Sarojini nagar Mkt ( and all those who also use plastic bags )

21. SIZE OF MARKET As the project is about producing “branded” jute bags which is an innovative one and has been an untouched business plan till now , so the size of the market cannot be limited . It depends on the scale at which we are starting.

22. COMPETITION As it is an untapped business idea there is less/no competition. Though there are some producers of jute bags but they have not followed the system of advertising on the bags to reduce the cost. So the price of their bag will be around 15-20 times the price of our “advertised” jute bags and thereby removing competition.

23. These are the retailers with whom we are going to get the printing done on the jute bags. Veetrag Enterprises : 1492, Kucha Seth, Driba Kalan , ChandniChowk , New Delhi. 2. Himanshu Jute Fab Registered : 1809, KatraBansi Dhar, KhariBaoli, New Delhi

24. FEATURES OF OUR PRODUCT Eco friendly Low cost Durable Different sizes available Branding Reusable

25. Projected Demand The demand for jute bags will be dependent on those products which are using natural fibre bags for their suitability of packaging agro based products like coffee and cotton. With a growing concern for the environment and eco-friendliness of jute sacks the demand in the long run is believed to be returning back.

26. WE WILL PROMOTE OUR JUTE BAGS THROUGH VISITING RETAILERS INDIVIDUALLY….OUR PRODUCT WILL ALSO BE PROMOTED WHEN IT WILL BE USED AND DISTRIBUTED AMONG THE COMMON PEOPLE.WHEN FOUND INNOVATIVE,CHEAP,CONVINIENT AND QUALITATIVE MORE AND MORE JUTE BAGS WILL BE PROMOTED. PROMOTION STRATEGIES

27. A). WE CHARGE LOW PRICE FROM THE RETAILERS SO AS TO EARN MORE PROFIT THROUGH INCREASE IN SALES.B). OUR COST PER BAG IS RS.25 FOR HANDMADE BAG ANS RS.22 FOR MACHINE MADE BAG WHICH IS MUCH LESS THAN THE OTHER BAGS IN THE MARKET.C). KEEPING OUR PROFIT LOW WE AIM TO PROVIDE SOCIAL MOTIVE IN OUR BUSINESS. PRICE STRATEGIES

28. COST ANALYSIS • The cost of manufacturing jute bags along with the printing is : • Rs 25 for machine made jute bags • Rs 22 for handmade jute bags • We will demand the following prices for our jute bags from the sponsors : • Rs 30 for the jute bags manufactured by machines. • Rs 28 for the handmade jute bags • Then we will sell the handmade jute bags to the vegetable vendors and other hawkers at the price of 0.50 paise . • And the machine made bags will be sold to various small retailers at Re 1. These bags will also have the branding of the retailer on the other side which we are providing them free of cost. • The cost to us for the additional printing of the small retailers brand name on the machine made bags will be Rs 2 per bag. • So in a way we will be earning a profit of : • Rs 4 {(30-25-2)+1} per bag on machine made bags • Rs 6.5 {(28-22)+0.5} per bag on handmade jute bag

29. Jute Bag Handle Styles We will be providing with 6 types of handles :

31. FIRSTLY we are promoting use of jute bags in place of plastic bags at the same cost. This helps in maintaining environment stability. SECONDLY the cost of advertising is way less than other means of advertising. THIRDLY our jute bag has been divided into 3 segments – lower , front , back. This helps the advertisement to be put on one side and the name of the seller on another side which helps to cope up with any dispute b/w the seller and the advertiser. In addition to that our association’s logo will also be there at the bottom .

32. FOURTHLY these bags will be prepared by an underpriviledged community , so the company advertising on it also helps that community indirectly . It also helps them to cover their CSR. FIFTH and the last reason is its wide reach. As jute bags are reusable so they can be circulated b/w the people for a longer time and the word for advertiser will also spread rapidly.

34. BUSINESS IDEA AND PPT SAHIL DHINGRA - 316 SHIVANG AGARWAL - 318 SAVII SACHDEVA - 321 MANAV MALHOTRA – 322 IRESH GUPTA – 209 SHAGUN SEHGAL – 316 PRIYAM MOHAN - 323 THANK YOU ! CREDITS