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SNOWBIRD DINING FACILITIES

SNOWBIRD DINING FACILITIES. A MARKET RESEARCH PROJECT CONDUCTED BY Jeremy Killpack Cris Garthe Matt Barlow. What are the basic demographics of snowbird destination guests including sex, age, and household income? What do Snowbird destination guests desire in their dining experience?

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SNOWBIRD DINING FACILITIES

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  1. SNOWBIRD DINING FACILITIES A MARKET RESEARCH PROJECT CONDUCTED BY Jeremy Killpack Cris Garthe Matt Barlow

  2. What are the basic demographics of snowbird destination guests including sex, age, and household income? What do Snowbird destination guests desire in their dining experience? What types of food do Snowbird destination guests seek when visiting Snowbird? What do Snowbird destination guests feel about current meal pricing at Snowbird? Objectives

  3. Demographics

  4. Gender

  5. Age

  6. Income

  7. Is there an association between gourmet eating habits and demographical segments?

  8. Eating Habits

  9. When Respondents Last Dined at Snowbird

  10. Frequency of Meals Eaten Out by Snowbird Guests

  11. Where Guests Eat While Visiting Snowbird

  12. Guest Awareness of Snowbird Dining Facilities

  13. Advertising Effectiveness

  14. Eating Preferences

  15. Vacation Food Preferences

  16. Breakdown of Guests Meat Preferences

  17. Restaurant Mean Scores

  18. Restaurant Mean Ratings vs Restaurant Preferences

  19. Is Price an Issue?

  20. What Would Entice Guests to Dine Out

  21. The higher a guest’s annual household income, the higher they generally rate themselves on the gourmet eater scale. The majority of Snowbird’s destination guests prefer gourmet dining. The Forklift, the Steak Pit, the Lodge Bistro, and the Aerie restaurants are the more popular dining facilities at snowbird. Mid-Gad and Superior snacks are not up to the Snowbird standard, and Mid-Gad is the least preferred facility at Snowbird Keyhole Junction is preferred by many guests, but a number of others think it is sub-par. Guests prefer both steaks and healthy foods while also looking for a variety. Snowbird guests want more value out of Snowbird dining facilities. The majority of guests are willing to pay higher prices as long as the quality of food is congruent with those prices. Conclusions

  22. Snowbird should increase the number of gourmet dining facilities at the resort. Snowbird should increase the number of gourmet entrees on the menus throughout the resort. Snowbird should discover and fix the problems with the Mid-Gad and Superior Snacks. Snowbird should examine their distribution of steak and healthy foods in dining facilities and add these types of items to as many menus as possible. Snowbird should add more variety and selection to their menus Increase the quality of the food served at the resort Recommendations

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