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The Public and the Budget Process GFOAz Summer Conference. August 12, 2011. Snapshot of Oro Valley- Brief Highlights. Adopted Annual Budget for FY 2011/12 = $94.2M Population 41,011
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The Public and the Budget ProcessGFOAz Summer Conference August 12, 2011 Town of Oro Valley
Snapshot of Oro Valley-Brief Highlights • Adopted Annual Budget for FY 2011/12 = $94.2M • Population 41,011 • Services Provided – Police, Parks & Recreation, Library, Water & Stormwater Utilities, Development Services, Public Transit • Authorized FTEs for FY 2011/12 = 336 Town of Oro Valley
Budget Preparation Process Overview • January – Budget Retreat with Council • February, March – Budget Study Sessions • April – Deliver Town Mgrs Recommended Budget • April, May – Additional Budget Study Sessions • June – Adoption/Public Hearing Town of Oro Valley
FY 2010/11 Budget Messaging/Outreach VERSUS FY 2011/12 Budget Messaging/Outreach Town of Oro Valley
FY 2010/11 Budget Messaging/Outreach • With Communications Administrator: • Centralized contact person, consistent messaging • Meetings with media • Result = more accurate reporting • Council Election Year • Provided all materials to Council candidates and invited to meetings • Newly elected members voted on budget • Public services insulated from deficit-closing measures Town of Oro Valley
FY 2011/12Budget Messaging/Outreach • Without Communications Administrator: • Decentralized media contact • Limited reporting • Increased inaccuracies • More public impact from deficit-closing measures • Increase utility sales tax • Eliminate public transit funding RESULT = Greater negative public reaction...recall effort and reevaluation of public transit funding Town of Oro Valley
Other Successful Outreach Options • “Know Your Budget” handout • Monthly web-based newsletter – “Oro Valley Vista” • Involve staff in budget preparation – ambassadors • Web-based streaming Town of Oro Valley
Lessons Learned • Designate centralized contact for media outreach • Citizen survey results helpful • Public input more meaningful if they understand all facts • Can never communicate enough – takes valuable time and resources Town of Oro Valley
Other Helpful Resources GFOA Best Practice – Public Participation in Planning, Budgeting and Performance Measurement (2009) Best Practices in Public Budgeting - NACSLB Town of Oro Valley