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Grass Roots Intranets in a Corporate World

Grass Roots Intranets in a Corporate World. John Porcaro Cesar Menendez 10.15.03. Overview. A Case Study What to Focus On How to Get Started Grow Across Divisions Growing Globally Integrating into the Corporate Web Tenets of a Good Intranet. A Case Study.

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Grass Roots Intranets in a Corporate World

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  1. Grass Roots Intranetsin a Corporate World John PorcaroCesar Menendez 10.15.03

  2. Overview A Case Study What to Focus On How to Get Started Grow Across Divisions Growing Globally Integrating into the Corporate Web Tenets of a Good Intranet

  3. A Case Study Microsoft Home and Retail Division Sales and Marketing Executives Account Managers Business Management Finance Operations Support Category Marketing Merchandising Advertising Packaging Product Marketing Events Planning Xbox Consoles, Accessories Xbox Games Games for Windows Office System Windows XP Pocket PC, Smart Phones Encarta, Money, Picture It! Keyboards, Mice, Networking Macintosh Apps

  4. Screen Shot: MSW

  5. Screen Shot: PG Portal

  6. It’s All Pretty Painful • Lots of “Portals” • Too much email • Most docs in email, hard drives Collaboration mostly by email • Legacy file shares (\\owl, \\eucu) • Very little is indexed • Even less is properly tagged • Not enough (or too much) security

  7. Our Team Three full time employees One full time contractor Small budget IT for development, support

  8. Our Goals • Increase Sales • Get the right info to the right people • Support marketing/sales team • Increase Partner Satisfaction • Make transactions easier • Decrease Costs • Save employees time • Reduce duplication of effort

  9. Getting Started: Asking questions • Interviews/Contextual Inquiry • “Show me the last document you worked on” • “Who was the last person you worked with on a document?” • “Tell me about the last time you spent too long searching for a document” • “Draw a map of your as-is workflow”

  10. Our Focus • Centralization • Collaboration • Worldwide • One newsletter • Support MS Product Catalog

  11. The Solution HEDweb Retail News

  12. Screen Shot: Front Page

  13. Screen Shot: Team Site

  14. Email attachment

  15. Email attachment 2

  16. Screen Shot: Document Workspace

  17. Screen Shot: My Site

  18. Growing Across Divisions Communicate value, especially to management KISS Scalable infrastructure Train users

  19. Growing Globally • Ask questions • Provide resources, native files • Focus on making information easy to find • Provide visibility

  20. IT Marketing Communications Tools Technology SQL Server SharePoint Web Services Servers Data Centers Security Bandwidth Customers Partners Products Research Competition Sales Go-to-Markets ROI We are John Gray IT is from Mars, Marketing is from Venus

  21. Working with IT • Know your customer • Know the technology, capabilities, limitations • Understand IT’s Goals, processes • Know your customer

  22. Tenets of a Great Intranet No email attachments No file shares Connect to people and documents Self serve (touch once) As easy, or easier than before Saves time for everyone Secure, but open Accurate information, trustworthy Timely, fresh Human voice Two-way communication Love feedback Great design, professional looking

  23. johnpo@microsoft.com cesarm@microsoft.com

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