1 / 30

introductions Museum

introductions Museum The Dallas Museum of Art is an emerging national museum that serves primarily North Texas; a nine-county urban area with a total population of approximately 7.2 million people.

mali
Download Presentation

introductions Museum

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. introductions Museum • The Dallas Museum of Art is an emerging national museum that serves primarily North Texas; a nine-county urban area with a total population of approximately 7.2 million people. • The Museum has a membership base of 21,000+ and served an estimated 556,000 visitors in fiscal year 2005 and 475,600 in 2006. Team • Homer Gutierrez, IT Director • Jessica Heimberg, Sr. Web Developer

  2. agenda Intro Visitor Research The Challenges The “Aha” Moment The Arts Network The Arts Network in practice Future of the Arts Network

  3. visitor research Levels of Engagement with Art (LOEA)™ • Overarching institutional strategy for strengthening staff collaborations for programming • Understanding our audience • 42% increase in visitors to the Museum over 4 years • 1 in every 2 visitors are involved in an active learning program

  4. visitor research Levels of Engagement with Art (LOEA)™ • Overarching institutional strategy for strengthening staff collaborations for programming • Understanding our audience • 42% increase in visitors to the Museum over 4 years • 1 in every 2 visitors are involved in an active learning program

  5. history The “silo” effect • Work “silos” • Overtaxed e-mail system • Storage space concerns • Lost or duplicated documents • Disparate databases • One webmaster • Outdated editing process • Limited and inefficient “broadcast” capabilities

  6. history The “silo” effect • Work “silos” • Overtaxed e-mail system • Storage space concerns • Lost or duplicated documents • Disparate databases • One webmaster • Outdated editing process • Limited and inefficient “broadcast” capabilities

  7. the challenges Facets of content management Infrastructure Metadata User acceptance Security Funding and sustainability

  8. the arts network • Central repository • Decentralized management • Modular build-out • Standards-based • Service oriented architecture • “Out of the box” readiness Content Management System (CMS) as core content-centric applications and web site common gui and apis rights management (irm) document management web content management digital asset management collaborationmanagement core services repository

  9. the arts network • Central repository • Decentralized management • Modular build-out • Standards-based • Service oriented architecture • “Out of the box” readiness Content Management System (CMS) as core content-centric applications and web site common gui and apis rights management (irm) document management web content management digital asset management collaborationmanagement core services repository

  10. the “aha” moment program idea Brainstorming sessions • New focus on expanded online learning • Funding for programming • How to “sexy-up” infrastructure investment podcasts program idea podcasts program idea wikis blogs podcasts program idea live broadcasts more podcasts program idea program idea

  11. the “aha” moment program idea Brainstorming sessions • New focus on expanded online learning • Funding for programming • How to “sexy-up” infrastructure investment podcasts program idea podcasts program idea wikis blogs podcasts program idea live broadcasts more podcasts program idea program idea

  12. the “aha” moment The friendly face of theArts Network • Channels • Programming • Diverse audiences • Aha! • No “geek speak”

  13. the “aha” moment The friendly face of theArts Network • Channels • Programming • Diverse audiences • Aha! • No “geek speak”

  14. the arts network The Arts Network is a metaphor that borrows from television network architecture which provides a system for program development and program delivery.

  15. the arts network From “silos” to “system thinking”

  16. the arts network

  17. The Arts Network

  18. the arts network Development Process + Delivery System = Access Hindu art exhibition Search CMS for all related content, cart and organize Commission additional photos, video, etc. Rights and reproductions clearance Edit and digitize, check into CMS “Publish” the module to designated channels

  19. the arts network Development Process + Delivery System = Access Hindu art exhibition Search CMS for all related content, cart and organize Commission additional photos, video, etc. Rights and reproductions clearance Edit and digitize, check into CMS “Publish” the module to designated channels

  20. the future of the arts network Intranet Extranet Redesigned Web site Sharing content Continue evaluation of LOEA

  21. conclusion By taking a comprehensive approach to content management, we create a physical system that is sustainable and program development model that targets audiences and engages previously siloed internal business units. Focus is on quality programming, not hardware

  22. questions? • Homer Gutierrez, IT Director, DMA • HGutierrez@DallasMuseumofArt.org • Jessica Heimberg, Sr. Web Developer, DMA • JHiemberg@DallasMuseumofArt.org

More Related