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Young Rivals

It is estimated that each year, 30 to 40 million children in the U.S. play some sort of organized sport. Supporting this mass of players and teams are at least as many parents, who willingly bestow on their young titans a seemingly endless supply of gear and apparel. Young Rivals.

malik-lott
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Young Rivals

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  1. It is estimated that each year, 30 to 40 million children in the U.S. play some sort of organized sport. Supporting this mass of players and teams are at least as many parents, who willingly bestow on their young titans a seemingly endless supply of gear and apparel. Young Rivals showcasing youth sports…revealing tomorrow’s stars

  2. Young Rivals showcasing youth sports…revealing tomorrow’s stars This is made for families, the very same families who login to 1000s of local league websites for information on game schedules, team rosters, rankings and league news. By making the your brand available, to be tastefully displayed on the thousands of home pages, a link is created to stream video featuring 3 to 5-minute staged competitions between regional youth all-stars, plus coaching tips on how to improve ones game.

  3. Reach 40 million youngsters and more importantly an equal number of parents With the simple click of a button on their hometown league website, young players and their families can see streaming video from the sponsor, and select from special online offers on sponsored merchandize not always available at their local sporting goods store.

  4. Young Rivals showcasing youth sports…supporting family values Each year around the globe, a new generation of talented athletes is coming of age. Skilled young athletes who are driven to compete. Who are these young potential stars, what inspires them, and just how good are they? Players and parents alike desire to know how their child measures up to others. With a focus on the family’s role in the development and success of the child, this website can have big time, all-American appeal.

  5. What is Young Rivals A two-phased approach PHASE 1 is production of a series of 5 to 7 minute webisodes featuring amateur competitors from multiple sports, matched against each other in staged athletic contests. Family and friends are invited to cheer on their favorite player, in the spirit of sportsmanship and a friendly rivalry.The series will stream from the sponsor’s website.

  6. What is Young Rivals A two-phased approach PHASE 2 is the creation of a social networking website where players, families and friends can share videos from their favorite games, special events, bloopers…any video featuring individual competitors. By posting videos on the site, each local website will gain free streaming capability, and connect them to other leagues and associations across the country and worldwide.

  7. Who will watch and why? Team sports have the power to inspire and motivate young people. Family members often become their biggest supporters. Teenage players and their parents desire to see how their young titans compare to other competitors around the country. Players and parents alike will want to view featured game tips from the guest professionals.

  8. Proof-of-concept available Demonstration webisodes featuring all-star players from the Los Angeles area have been produced and are available on DVD, or at www.youngrivals.com or www.finecut.com

  9. Some basic numbers 1400 youngsters (.0034% of 41 million) each generating $100 in net income covers the cost for the series.

  10. Some basic numbers This works out to less than the cost of 1 thirty-second spot on ESPN, including cost to make the ad.

  11. Why sponsor? • e-commerce with selected items available worldwide, at the click of a button. • Global support of youth sports programs. • Expanded Web presence linking to thousands of youth sports websites • Social networking increases brand awareness.

  12. 8 Steps of Project Development 1. Sponsor interest 2. Define and agree on project goals 3. Budget summary and outline 4. Sponsor approval and funding 5. Pre-production 6. Website development work 7. Series production 8. Links promotion

  13. Define Goals Establish consensus with sponsors for phased project development. • Phase 1 - produce initial series of 10 webisodes. • Integrate Affiliates Program for equipment and apparel sales. • Phase 2 - bring social networking online • Initiate promotional strategy for placing sponsor links on youth sports websites.

  14. Approvals & Funding • Contractual approvals • Funding milestones 1/3 in advance 1/3 production complete 1/3 series premiere

  15. Pre-production • Identify youth sports leagues across the country for sponsored website links • Identify promising regional players and leagues • Cast series host • Contact suitable sports professionals for guest spots • Scripting • Develop shooting schedule

  16. Website Development • Homepage design • Site architecture • User interface design • Graphic design for “look & feel” • Back end database development • Interactive video development • Social network management

  17. Series Production • Finalize shooting schedules and scripts based on participating leagues, players and guest professionals from region. • Shoot 10 webisodes in Los Angeles area to minimize travel and expenses for Season 1 the first 10 webisodes will be shot in L.A • 3 months of post-production editing at Fine Cut in LA

  18. Links Promotion • The sponsored link button connects each visitor from their local site to the Young Rivals page, featuring coaching tips and selected merchandise available online. • A national promotion inviting youth sports websites to link with sponsor. • Promote social networking site for posting videos.

  19. Young Rivalscan take your brand into the homes of tomorrow’s sports stars.Contact us at Fine Cut Presentations818.591.8500 info@youngrivals.comor visit www.finecut.com to see more

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