1 / 9

Digital Ethics

Digital Ethics. Lesson 2: Digital Tools and Ethics. Lesson 2 | Digital Ethics. Tools of Digital Campaigns. Tracking software- follows users across digital platforms and monitors online behavior Cookies- invisible, micro bits of information collected from users

mallery
Download Presentation

Digital Ethics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Ethics Lesson 2: Digital Tools and Ethics

  2. Lesson 2 | Digital Ethics Tools of Digital Campaigns • Tracking software- follows users across digital platforms and monitors online behavior • Cookies- invisible, micro bits of information collected from users • Big-data- large collections of the micro information collected by cookies and housed by digital warehouses

  3. Lesson 2| Digital Ethics Sources of Public Anxiety in Digital Campaigns • Public fears diminished privacy • Public fears hidden messages in end-user license agreements • Public fears a lack of policies on digital media campaigns by US government

  4. Lesson 2| Digital Ethics Tracking Software • Gives organizations information on user digital behaviors • Allows organizations to tailor messaging, campaigns, and product design • Data collected by software must be stored properly • i.e. 70 million Target customer accounts were hacked in 2013

  5. Lesson 2| Digital Ethics Tracking software and ethical guidelines • It violates the “Avoid Deception” guideline • Most users are unaware of how much tracking they are subject to • It violates the “eschew secrecy” guideline • Most practitioners don’t tell users what information they are collecting • It violates the “clearly identify” guideline • Most campaigns don’t tell the public what type of tracking is taking place in order to develop messages or strategies

  6. Lesson 2| Digital Ethics Ex: Tracking and Pregnancy • 2009- Teenager purchased a pregnancy test from a Target using a credit card; • Target began sending baby-themed advertisements to her house • Target knew she was pregnant before she had a chance to tell her family • 2015- Fitbit detected an abnormally fast heartbeat from a user • A trip to the doctor showed the woman she was expecting • Fitbit knew she was pregnant before she even knew herself • Is it ethical for Fitbit to use her pregnancy data?

  7. Lesson 2| Digital Ethics Ethical use of tracking software • Provide an opt-out capability on tailored content • Tell users about the tracking process • Tell users if a databreach occurs

  8. Lesson 2 | Digital Ethics End-user License Agreements • Legal protection for the organization • Tells the reader the digital behaviors and practices of the organization • Often too long and difficult for users to read • 2013 Gamestation (UK) hid an unethical clause, angering many customers • Clear, conscience, and honest EULA’s are best

  9. Lesson 2| Digital Ethics Legal Regulations of Digital Ethics • Communication must reveal the sender of a message • Organizations must provide users with info on how data is stored, protected, and used • An “opt-out” capability should be provided on all digital communication

More Related