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Course Title

Course Title. Meet the Press: How to Prepare for your Interview. Jo-Ann Geffen , JAG PR Scott Robertson , NAMM. Today We’ll Cover. Why you should care about the news media How to work effectively with media Interview preparation and strategies Bridging Flagging

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Course Title

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  1. Course Title

  2. Meet the Press: How to Prepare for your Interview Jo-Ann Geffen, JAG PR Scott Robertson, NAMM

  3. Today We’ll Cover • Why you should care about the news media • How to work effectively with media • Interview preparation and strategies • Bridging • Flagging • Local media opportunities • Following up

  4. Why You Should Care • Because positive media coverage is just like FREE advertising for your business • Attract new customers • Build your brand • Showcase your good works in the community

  5. Working with Media • Reporters don’t hate everyone in the world • But they don’t love you, either • Aren’t out to make you look bad • But they don’t get paid to make you look good • Don’t have a hidden agenda • But they think they know what news is and what their audience wants

  6. Interview Prep • Establish your goals, develop messages • Be a good spokesperson • Know the audience • Know the needs of the media • Know your messages • IMPORTANT: Know when to STOP talking

  7. Interview Do’s • Prepare. Practice your answers • Answer positively • Stay calm • Keep it simple and short • Talk in sound bites • Animate your feelings. Speak from the heart

  8. Interview Don’ts • Say “no comment” • Go “off the record” • Speculate • Comment on hypothetical situations • Lie. Ever. • Debate reporters. You will lose.

  9. Bridging • Helps you get your message across regardless of the question • But… • In the meantime… • However… • Our real focus is… • Let me be clear…

  10. Flagging • Helps you come back to your message by flagging them • I’ve said it before… • Let me emphasize that… • Don’t lose sight of the fact… • It’s important to understand…

  11. Local Opps • Events (clinics, giveaways) • Alliance with local charities/organizations • expand the mailing list • an audience that might not otherwise be exposed to your store

  12. Following Up • Always follow up with reporters to make sure they don’t need anything else or to thank them for a great story. • Reporters are people and appreciate recognition just like anyone else.

  13. Questions?

  14. Thanks!!! Jo-Ann Geffen, jgeffen@jagpr.com Scott Robertson, scottr@namm.org

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