1 / 8

Historical representations of PR

Historical representations of PR. Tom Watson, Bournemouth University - Reviewing the state of the art. My critique. Too much about “great men” Over-use of Grunig models “Western hegemonic public relations”. Since 2008. 150 conference papers and articles at IHPRC and in journals

malo
Download Presentation

Historical representations of PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Historical representations of PR Tom Watson, Bournemouth University - Reviewing the state of the art

  2. My critique Too much about “great men” Over-use of Grunig models “Western hegemonic public relations”

  3. Since 2008 150 conference papers and articles at IHPRC and in journals IHPRC has received 252 abstracts since 2010, 131 (52%) chosen for presentation after peer review

  4. Thematic coding 1. History and Events 52 2. Professional & Practice 38 3. National Histories 26 4. Historiography 15 5. Theories of Public Relations 12 6. Proto-PR 7 TOTAL 150

  5. By classification 1. Analytic 67 2. Descriptive 57 3. Critical 26 TOTAL 150

  6. Trends Trend from descriptive to analytic, with recent growth in critical approaches Earlier, more narratives about people and nations Now, greater discussion of historiography, more challenges to “great men”, revision from corporatist towards activist approaches

  7. IPRA Hermans Memorandum Lucien Matrat: “without ethical practice, public relations has no purpose” Code of Athens (1965) Code as publicity tool No record of implementation

  8. Behave yourself! Shall endeavour: To bear in mind that because of the relationship between his/her profession and the public, his/her conduct – even in private – will have an impact on the way in which the profession as a whole is appraised (Code of Athens: IPRA, 2001, p. 7)

More Related