‘How might we…’ statements

1. Why use a ‘How might we…’ statement? A ‘How might we…’ statement (HMW) will launch you into (hopefully) generative ideation session. A HMW statement sets up coming up with solutions to the challenge in a pinpointed, optimistic way. How to use a ‘How might we…’ statement: Use your problem definition (might be a POV madlib or want ad) to generate a number of HMW statements. After you have generated a number of statements, as a team decide on which HMW statements to use to launch ideation (these statements are rich and are generative just in reading them). The best practice is just trying some of these statements out – often your team won’t know if you’ve hit a generative HMW until into your brainstorm. It is good to prepare a number of HMW statements to keep the brainstorm going. ‘How might we…’ statements As a team, create at least 4 good HMW statements from your problem definition. An example: HMW… make healthy eating the norm? help a teenager feel the long-term affects of her everyday choices? Help a teenager feel more comfortable being herself? Make asocial risk disappear? Magnify health risks for a teenager? Make eating healthy the coolest thing to do? POV “A teenage girl with a bleak outlook needs to feel more socially accepted when eating healthy food, because in her hood asocial risks are more dangerous than a health risk.” Write your team’s 4 good HMW statements here: