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Everyone's Kids, Everyone Gives

Everyone's Kids, Everyone Gives. Webinar. everyoneskids.org. Our Mission. Razoo is crowdfunding for causes. Named for an Australian coin of little value on its own, until combined with many, Razoo powers small acts of giving that together change the world. Overview. Background.

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Everyone's Kids, Everyone Gives

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  1. Everyone's Kids, Everyone Gives Webinar everyoneskids.org

  2. Our Mission Razoo is crowdfunding for causes. Named for an Australian coin of little value on its own, until combined with many, Razoo powers small acts of giving that together change the world.

  3. Overview Background Registration Page Setup

  4. Background

  5. What is Everyone's Kids, Everyone Gives?

  6. Our Story • Event Date - September 16, 2014 • Born one year earlier at TED Conference • Presented by a coalition of nonprofits and forprofits

  7. Goals • Mobilize hundreds of nonprofits, individual fundraisers, and donors in 24 hours • Raise awareness through national PSA • Bolster ongoing efforts to fight child sex trafficking in U.S.

  8. What is Razoo?

  9. Giving Day Facts • Razoo is the national leader in million-dollar Giving Days • Longest running, most tested platform • $200M+ donations processed • 1.2M nonprofits listed

  10. Giving Day Facts • 24-hour customer support for Giving Days • Lowest rates: 4.9% per donation; no extra fees • Hosting 25 Giving Days this season, including Everyone's Kids

  11. Giving Day Results • Valley Gives • $2M; 20K donations • LoveUT GiveUT • $1.1M; 15K donations • Milwaukee Match Day • $3M; 9K donations

  12. Registration

  13. Rules

  14. Is My Nonprofit Elligible? • Must be 501c3 nonprofit in good standing with IRS • Must create a project that directly contributes to fighting child sex trafficking in U.S. • Can have operlapping mission (i.e. women's shelters, educational programs, domestic violence prevention,etc.) or work entirely on the issue

  15. What About Individuals? • Individuals are encouraged to create fundraising pages on behalf of a nonprofit • Must be on behalf of a project that directly contributes to anti-child sex trafficking in U.S. • Funds raised will be sent to nonprofit directly; no disbursments to individuals

  16. How Do I Register? • Everyoneskids.org • Click 'Register' • Complete the form • Email confirmation sent within 2-3 business days • That's it!

  17. Page Setup

  18. Create Your Page

  19. Use Cause Setup Box • 'Tell Your Story' • Include suggested donation amounts • Upload videos, images w/captions

  20. Use Cause Setup Box • Create a thank you message and video • Display any event-specific matching grants • Use 'Share' tab to post to social media

  21. Tell Your Story • What's your project's mission? How do you carry it out? What are the results? • Use 'Edit' tab to write your full description • Click green 'Save' button

  22. Suggested Donations • What impact will a donor's gift make? • Highlight the value of a donor's investment in your project • Set clear financial goals

  23. Images and Videos • Select a thumbnail image • Use captions to create an engaging story • Upload videos from YouTube or Vimeo only • Images are powerful

  24. Thank Your Donors • Thank donors 2x > ask for donations • Engage donors with a thoughtful note; emailed with donor's tax receipt • Upload thank you video for special touch

  25. Share Your Page • Use 'Share' tab to promote your page on social media • Encourage social shares • Use QR codes at live events

  26. Manage Donations • We email you each time a donation is processed • View donor information on 'Donations' tab; download report to Excel • Donations released to nonprofits on: 10th of month (checks mailed); 10th and 25th (direct deposit)

  27. Display a Matching Grant • Match does not need to be completed on Razoo • Orange X2 match icon appears on your page and in search results • Tracks progress as donors give

  28. Wrapping Up

  29. Online Fundraising Tips • Have clear goals and make clear asks • Use quality images and videos • Map out an Editorial Calendar to organize outreach • Engage loyal supporters as fundraisers • Be creative and think out-of-the-box • Host a live event in your community on Sept 16th

  30. Nonprofit Toolkit: everyonegives.org YouTube.com/RazooGiving support.razoo.com Resources

  31. Questions? support@razoo.com +202.800.1618

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