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E-Commerce: The Platform, Pitfalls and Pros

Learn about the core values and principles of successful E-Commerce, including the importance of customer happiness, teamwork, open communication, and embracing change. Understand why you need an E-Commerce website, the points to consider before starting, and the pros and cons of different platforms. Get quick pointers for setting up and managing your E-Commerce site effectively.

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E-Commerce: The Platform, Pitfalls and Pros

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  1. E-Commerce: The Platform, Pitfalls and Pros

  2. Core Values People Matter The Most Create Customer Happiness Win Through Teamwork Act Like An Owner Open & Effective Communication Never Settle Honesty & Integrity In All We Do Embrace Change Think Big Spread Happiness Beyond Our Four Walls

  3. Why do I need an Ecommerce website? Point of Parity Easier Reordering - Self Service Open 24/7 Expanded Customer Base Remarket to Potential Customers

  4. Questions to Answer Before you Start Is this a tool for expansion or service? Who is my target customer? How much money do I want to invest? Do I understand legal/tax rules in my state? Will I store product or dropship?

  5. Points to Consider How will you manage your inventory? Shipping - how to and who pays? Who will create/build the site? Who will run or oversee the site long term? Who will maintain the site’s content? Do you have a marketing budget? Who will manage your customer service? Will you accept returns?

  6. Choosing a Platform Hosted • Pros: easy, secure, all-in-one solution • Cons: expensive as you grow, less flexible • Examples: Shopify, Volusion Self-Hosted • Pros: flexible • Cons: tech knowledge required, pay a la carte • Examples: Magento, WooCommerce

  7. Quick Pointers Choose an easy-to-remember URL (domain) Include contact information on your site Outline clear policies and FAQs Understand basic SEO principles Spend time on product entry (descriptions, photos, etc) Set up Google Analytics

  8. Questions?

  9. AngieStocklin angie@onclickventures.com @easterday77

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