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Marketing philately

Marketing philately. The Philately market. Restricted to philatelists Occasional buying behaviour Customers are largely irregular in buying Success lies in converting irregular collectors into serious philatelists. The philately customer. Members of philatelic clubs or society

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Marketing philately

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  1. Marketing philately

  2. The Philately market • Restricted to philatelists • Occasional buying behaviour • Customers are largely irregular in buying • Success lies in converting irregular collectors into serious philatelists

  3. The philately customer • Members of philatelic clubs or society • Stamp dealers • School children and college students • Casual collectors • Tourists • Investors who speculate

  4. Philatelists’ needs • Knowing special requirements of philatelists is essential for developing the market • Philatelists have diverse interests • Most philatelists prefer buying many copies of the stamp • Some of them prefer collections like pairs, strips, blocks and special positions • Philatelists desire cancellation in a specific way which should be accommodated

  5. Marketing strategy • To promote philately through aggressive publicity • To encourage non serious collectors to become philatelists • Keep constant liaison with clubs/societies • To offer personalized services • Encouraging philatelic deposit accounts and arranging automatic supply • Holding exhibitions to popularize the hobby

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