Desktop & Application Virtualization Workshop

1. NOREX Select Desktop & Application Virtualization Workshop Topics Submitted

2. SELECT WORKSHOP DESKTOP & APPLICATION VIRTUALIZATIONTopics SEPTEMBER 21-22, 2010 • Making the Case for New Technologies • Do you have teams dedicated and focused on virtualization technologies?   • As organizations look at their prospects for virtualization where do they start? • How do they obtain financial concurrence?   • Has anyone developed a straw-man model with costs assigned to individual elements of the infrastructure right down to a per PC model to demonstrate ROI?   • Do you maintain roadmaps for different technology areas? If so, how are they created and by whom? How do you keep them evergreen?   • How do you communicate technology selection processes, roadmaps, and standards to other groups?   • How do you handle the Wall Street Journal buzz, i.e., executives asking when they are getting xyz?   • Do you use Gartner, Forrester, or any others for research? If so, how do you use them? Who has access? What kind of access do they have? • What conferences do you plan to attend? • Virtual Desktop Infrastructure • How are you using VDI and what are your future plans with it? • Describe business use cases for full desktop virtualization. • VDI • VDI Infrastructure: Best on a LAN or can it be run across a WAN effectively? • What specific technologies do you have deployed? VMware View or Citrix in your existing environments? • What tools are you using for VDI? What hypervisor, i.e., ESX, Hyper-V, XenServer, are you running it on and why? • Measurement of the Impact of VDI on a Global Network: How do you properly size a network to minimize the impact VDI can make on other applications? • Do you use virtual desktops over higher latency overseas environments? What are some experiences? • Do you plan to integrate a BYOPC into your business?

3. SELECT WORKSHOP DESKTOP & APPLICATION VIRTUALIZATIONTopics SEPTEMBER 21-22, 2010 • Application Virtualization • What do you consider application virtualization? How are you using it? • Describe business use cases for application virtualization. Do you feel or see your company focusing more time and energy on application virtualization rather than full desktops? •  Have you achieved application virtualization in a production environment using App V, Thin App, Citrix? •  What are your experiences with application virtualization products? (App-V, Altiris SVS, both implementations and individual app. scenarios) •  What process do you go through to select a standard? • Implementation & Support Issues •  How are you using virtualization technologies in Windows 7 migrations? •  Has anyone implemented Workspace or Persistent Virtualization? If so, what tools are you using? •  Does anyone have plans to implement a client hypervisor, i.e., XenClient? If so, when, what? •  Training: How are you training your staff and users? •  Support Diversity Model for VDI:  What is VDI/VHD’s impact on the traditional desk-side support model? •  As components of architecture are decoupled – how do organizations plan for their support by the various infrastructure groups that will now likely be looking after them?  Are there models for this?  What does this mean in terms of staffing and resources?  •  Are there true desk-side support reduction opportunities, or are these offset by needing additional staff in terms of LAN/WAN, Storage, etc.? •  Off-shoring/outsourcing infrastructure and service desk support. • Consumerization? What are your thoughts? How are you handling it? •  Data center consolidation

4. NOREX Select Desktop & Application Virtualization Workshop Presentation by Union Pacific Railroad

5. Union Pacific RailroadVDI Past, Present, and Future September 21, 2010

6. Union Pacific System Seattle Eastport Portland Duluth 2009 Fast Facts (Year End) Twin Cities Chicago • FreightRevenue $13.4B • Route Miles 32,100 in 23 States • Employees 41,700 • Annual Payroll$3.5 B • Customers 25,000 • Locomotives 8,350 Omaha SLC Oakland KC Denver St. Louis LA Memphis Dallas Calexico New Orleans Nogales El Paso Houston Eagle Pass Laredo Brownsville

7. 2009 Business MixFreight Revenue $13.4 Billion

8. Little Known Facts • Daily, Union Pacific Moves Enough: • Aluminum For 66,000 Pop Cans • Shingle To Roof 245 Homes • Appliances For 9,600 Homes • Annually, Union Pacific Moves: • 1.8 Billion Gallons Of Domestic Ethanol Which Replaces 76 Million Barrels Of Foreign Oil Production • Enough Ethanol To Keep 1.6 Million Vehicles Running For An Entire Year • 270 Million Tons of Coal, Which Is A Quarter Of The Annual US Coal Supply • Enough Beer, That If The Bottles Were Laid End To End, They Would Circle The Earth 23 Times • We Were The First Railroad To Offer Wind Turbine Service

9. Information Technologies CIO Operations Development Telecom Systems Engineering NetControl Transportation Development Strategic Initiatives IT Operations Production Services & Security • Web Infrastructure • Messaging Systems • Communications Systems Design • Voice Automation • Decision Technologies • Safety, Asset Utilization, & Fiber Optics Installation Support • Telecom Engineering • Telecom Facilities • Train Control Development • Crew Management • Physical Resources • Intermodal Support • NetControl Application Development • NetControl Infrastructure / Maintenance • Server Infrastructure Services • Data Center / Help Desk / Central LAN Support • Disaster Recovery • Project Mgmt Office • Testing/Change Mgmt • Enterprise Info Mgmt, Business Intelligence • Customer Liaison / Client Implementation • Systems Implementation • Non-Operating Development & Support • IS Security • SAP August 2010

10. Infrastructure and Telecommunications UP would be one of the largest Telecommunications businesses in the Country if we were a stand-alone company. • Track Side Technology: 4,375 defect detector radios • Field/Mobile Technology: 46,000 mobile and portable radios; 7,707 locomotive radios 1,145 base radios; 1,563 WiFi access points; 18,000 personal computers, 800 AEI locations; 700 microwave sites • OnBoard Technology: 6,700 onboard cameras; 5,000 locomotive computers/ data radios • Fiber Optic Network: 33,000 miles of fiber optic facilities covering two-thirds of the U.S. • Wireless Services: Over 1,500 towers and multiple telecom facilities serving the wireless telecommunications industry. • Research & Development: Remote sensor & monitoring technology applications for transportation industry.

11. IT Operations • Data Center / Disaster Recovery Site • Over 2,300 Servers • Over 1 Petabyte of Storage • 5 Mainframe Computers

12. Early Thin Client Computing (1995-96) • IBM Network Stations • Wyse Winterms and WinFrame • Potential use cases • Mainframe emulation • Browser applications • Hosted applications and desktops via WinFrame • Limitations • Proprietary, slow, limited functionality, poor printing support, expensive • Never really implemented these thin clients…

13. Early Application Hosting (1997-2002) • Winterms and WinFrame did lead us somewhere • Citrix WinFrame for client applications • Better performance for data intensive client applications • Better change and release management • Limitations • Application conflicts • Exhaustive regression testing required • Segmented hosting • Intense management and troubleshooting • Overall a really useful part of our client server architecture!

14. Early Virtual OS Hosting – Starting in 2001 • VMWare for Server • Development and test servers • Reduce hardware footprint • Improved provisioning time frames • Not reliable enough for production

15. Early Virtual OS Hosting – Starting in 2001 • VMWare for Client • Test and second devices • Reduction of admin rights on production machines • Improved provisioning time frames • Cost effective as a second device • Saw great potential for kiosk devices at this time

16. A Major Shift in Our Strategy (2003/2004) • The Blaster Worm event changed everything! • Security Assessment and Remediation Project • Dramatically extended our disaster recovery and business resumption solutions • Dramatically changed our remote access strategy • Drove more use cases for VMWare • Drove our user culture to remote desktop services • Drove more use cases for Citrix/Terminal services

17. Virtual Client OS Extension • Test and second devices grew • Primarily driven by reduction of admin rights • Remote access for vendor support • No more direct access to devices on the UP network • Remote access for offsite contractors • No longer trust remote networks • Drove RDP culture with new remote access stuff • No more layer three VPN for untrusted devices

18. Virtual Application Extension • Increased reliance on terminal services • Enabled by application virtualization • Softricity really enabled us to extend our vision and reach • Larger clustered terminal server farms • More production worthy environment • What are all the use cases? • Disaster recovery for mission critical business apps • Business resumption for second tier apps • Production applications grew as well

19. Existing VDIArchitecture Hypervisor (Desktop) VM1 RDP RDP VM2 Apps VM3 RDP VMn RDP Apps Juniper RDP Citrix Farm (Apps) Apps Web Interface TS1 Apps TS2 TSn

20. Maturation of Our Environment • Continued growth in our terminal services farms • Continued improvements in application virtualization for terminal services • 120 applications across the farm • 20 production applications with hundreds users • So successful we drove there for fat clients too • Investigated Softricity for the desktop • Implementing Altiris fat client virtualization and streaming • Expanding demand for virtual clients • Ease of provisioning and over all agility

21. Move from VMWare to Microsoft Virtual Server • Started in 2008 • More stable and better management tools • Financials made the switch a no brainer • I continue to mention this because the business case is so dramatic compared to client models primarily because of licensing

22. Technical Struggles with Client Virtualization • Lack of robust management capabilities • Limitations on over allocation of host resources • Inability to vary slices off when not being used • Would like to be able to load balance across a cluster • Our model makes provisioning tedious • Off shore contractors moving to other models • Significant moves to fat clients on UP network • Primary driver is inherent latency of RDP • Clients drive increased hardware requirements faster

23. Some Successes for Newer Solutions • Specific business problems have driven point solutions for us • We have had some success for small cases • Current spot solutions with thin client and VDI • Harriman Dispatch Center war room – ClearCube • Driven by multi media and other physical hardware requirements • Corporate Audit – SunRay, ThinAPP, Appsense • Driven by corporate audit security requirements • Both solutions are really too costly and hard to support for a large scale implementation

24. What We’ve Looked at for the Enterprise • Our technical short falls drove R&D projects • Kicked the tires on several VDI solutions • Provision Networks/Quest • VMWare advance solutions • Citrix VDI components • Current expansion driven by mobile projects • Client agnostic SSL VPN • ICA based remote desktop for non Windows devices • Definitely an improvement for latency and video • Would like to make the benefits more universal

25. Future VDIArchitecture Hypervisor (Desktop) TS Farm (Apps) TS1 VM1 TS2 VM2 ICA or Apps TSn VM3 VMn ICA Apps DDC ICA or Apps Connection Broker ICA Access Gateway Web Interface ICA or Apps

26. VDI, Trying to Go Forward • Wild success with virtual servers has not translated to success in VDI for us • What are we struggling with to get there? • The technology in this space is really cool • Costs don’t prove out benefits without other drivers • Where should we focus with client virtualization? • OS virtualization vs application virtualization • Application virtualization in the cloud vs at the desktop • Which is more strategic, viable, etc. • How does this gel with our mobile strategy changes?

27. The Business Case for VDI • Looking for your help to get us there • What other vendors are there in this space and what is everyone else using? • Experience or recommendations on one vendor vs multi vendor solutions? • What is the best business case for VDI? • Where is it best to focus? • What technologies and in what time frames?

28. NOREX Select Desktop & Application Virtualization Workshop Presentation by Chesapeake Energy

29. ONE USER EXPERIENCESeptember 22, 2010

30. Company Stats • 2nd Largest Producer of Natural Gas • Largest Driller of Natural Gas • Chesapeake’s focus is on discovering and developing unconventional natural gas and oil fields onshore in the U.S. • Headquartered in Oklahoma with 80+ Field Sites • Market Cap: 14 billion • Revenue: 8.9 Billion • 9,000 Employees • 475 IT employees

31. CHK’s Primary Operating Areas CHK is transitioning from 92% natural gas production in 2009 to a greater balance between natural gas and liquids

32. The Struggles of Today: Multiples Citrix Package Desktop Package Desktop Operating System Desktop Profile Server Operating System CitrixProfile My Applications experience is one way here. DESKTOP CITRIX My Applications experience is another way here.

33. Our Direction One User Experience -Same applications and settings available on all devices • Getting to ONE USER EXPERIENCE: • ONE Package • ONE Operating System • ONE Profile

34. ONE Package

35. Application Virtualization • What is it? • An application packaging technology that isolates applications from each other and limits the degree to which they interact with the underlying operating system. It also provides on- demand, streaming delivery of the application

36. Why Did Chesapeake Implement Application Virtualization • Reduced the time it takes to package an application • Eliminated issues with application conflicts • We could run multiple versions of an application side-by-side (i.e. Office) • Significantly reduced regression testing • Allows us to quickly deploy a Citrix server by delivering applications on demand • Allowed us to optimize the use of our Citrix servers

37. The Process Application Application Virtualization Sequencer Streaming Servers Application Virtualization Client Devices Desktops Terminal Servers (Citrix) Virtual Desktops Laptops

38. Quick Stats

39. Lessons Learned • Not all applications can be or should be virtualized • In Citrix, out of 317 applications around 25 had to be locally installed. • Reasons an application could not be virtualized: • Uses COM+ • Installs boot-time services • Requires a system-level driver • Licensing information is tied to the machine • In older versions of App-V, virtual packages over 1 GB had performances issues (has been fixed in newer versions) • Other reasons we did not virtualize an application • Used by many other applications (i.e. Office was installed locally) • Integrates with Internet Explorer or Office (i.e. Adobe Reader, Flash)

40. Lessons Learned - Continued • Not all vendors support user-based licensing for their applications • Training: • The packagers needed to be trained on the new packaging format • The HelpDesk and support staff needed to be trained on how to test their applications and troubleshoot issues

41. Next Steps

42. Technology Service Roadmap: End User ServicesRoadmap Overview Size: Enterprise Value Represents the potential benefit that could be delivered to the business Client Application Delivery Unified Packaging SCCM v.Next DirectAccess Client Hypervisor Persistent Personalization Virtual Desktops High Value Medium Value Low Value SCCM R3 App-V 4.6 (Citrix) XenApp 6 App-V Package Conversion The following factors influence value: Citrix Access Gateway Internet Explorer 8.0 Client Technology • Enhances Employee Productivity • Enables quicker decisions • Improves reliability and scalability • Improves security and compliance • Cost Reduction App-V 4.6 (Desktops) Citrix Provisioning Server Citrix Web Interface 5.x Windows 7 vPro GP Preferences Windows XP SP3 No Date for Deployment 2010 2011 2012+ Color: Deployment Impact USMT/OSD/Backup Integration Represents the total effort and change to IT and business processes required to implement the technology Office 2010 Expanded Handheld Options Blackberry Enterprise Server 5.0 Power Management Presence Internet Explorer 9 High Impact Medium Impact Low Impact Voicemail to Email Enterprise IM Multi-Party Desktop Video Softphone/One Phone # Group Chat Person to Person Video The following factors influence impact: Office Communications Server 2010 • Total Cost • Training • Resources • Effort Exchange 2010 Messaging Outline: Deployment Status Deployed

43. App-V Product Overview

44. App-V (What is it?) • Microsoft Application Virtualization Was Softricity SoftGrid (CHK Citrix farm) • Decouples applications from O.S. and runs them as services • Apps are turned into on-demand easy to use utilities • Apps are no longer tied to specific systems Can be used on any system, in real-time, on an as-needed basis

45. App-V (Demonstration)

46. App-V Benefits • Reduce Citrix licensing & infrastructure cost • Quicker packaging • Isolated installation Eliminates application conflicts • Dynamic delivery – Follows the customer • Multiple app versions can run Side-by-Side

47. The App-V (Sequence) & FTAs STREAMING to O: Drive INI Files Registry Services Files EXE, DLL, OCX Registry INI Files ODBC ODBC Files EXE, DLL, OCX Registry INI Files ODBC Files EXE, DLL, OCX STREAMING to O: Drive Feature Block 2 Feature Block 1

48. App-V more Benefits • Same packaging tool for desktops and Citrix • Significantly reduces regression testing • Removes complexity of enterprise deployments • Integrates with existing SCCM infrastructure • Fast and Complete application repair • Rebuilds & O.S. Migration – Apps solved!

49. App-V Components Application Application Virtualization Sequencer Streaming Servers Application Virtualization Client Devices Desktops Terminal Servers (Citrix) Virtual Desktops Laptops

50. Comparing Environments