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South African Cellular Market Growth Analysis 2001-2006: Today and Tomorrow

This report provides an overview of the cellular market in South Africa from 2001-2006, including revenue growth by operator, voice vs. data revenue growth, and future strategies. Key findings show total market revenue reaching R49bn in 2006, surpassing the fixed-line market. The study projects limited uptake of GPRS and the potential introduction of EDGE technology. Additionally, it suggests a future shift towards mass consumption content and multimedia offerings at competitive prices, with the likelihood of 5G adoption in 5-10 years.

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South African Cellular Market Growth Analysis 2001-2006: Today and Tomorrow

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  1. Dobek Pater AnalystBMI-TechKnowledge SA cellular market overview

  2. From today onwards Cellular market growth 2001 - 2006 The market today & tomorrow (EoY - March) • CAGR: • Vodacom: 13.0% • MTN: 10.8% • Cell C: 48.0% • Total market: 15.5%

  3. 3 operators - comparison

  4. Revenue growth Revenue growth by operator Voice vs. data revenue growth • Total market in 2006: R49bn • (bigger than fixed line market) • CAGR: • Vodacom: 18.5% • MTN: 17.6% • Cell C: 31.0% • - CAGR: • voice: 16.7% • data: 62.7% • Data component of revenue: • now: 3% • in 2006: 12%

  5. Strategies

  6. GPRS / 3G • GPRS • slow uptake • limited usage • Africa (incl. SA) will be voice-driven for the near to medium-term future • EDGE most likely introduced in SA shortly • Key success factor deliver mass consumption content & multimedia at affordable prices • 3G • not likely to take root in Africa • more likely scenario – 5G will be adopted in the future (5 - 10 years’ time)

  7. Thank you !

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