Images

1. Images 2010

2. Expectations • Organised and Focussed • Consistent work ethic • Enthusiastic • Seek assistance/extra feedback • Independent • Interdependent • Persistent • Late to class/Late work = rubbish collection • 3 strikes for equipment

3. Equipment • Visual diary • Pens and pencils • School diary • Completed contract

4. Course outline • Self-portraits • Hand-drawn negatives • Design elements • Design principles • The darkroom • Theory e.g. Composition • Photogram • Photoshop • Analysing magazine ads • Creating your own magazine and billboard ads • End of semester test

5. Activity • Using images from magazines, create an A4 collage of images that represent you or that interest you.

6. Design elements and principles • Design elements and principles are the basic visual toolbox of design tactics used in every image design. • The elements form the basic vocabulary of visual design, while the principles constitute the broader aspects of the composition (the way everything is organised on a page).

7. Design elements • Line • Line represents a single dimension, length. Lines can be straight, curved, or irregular and may be combined with other elements. Line can be created by a pencil or brush. The edges of shapes and forms also create line. It is the basic component of a shape drawn on paper.

8. Design elements • Colour • Colour is the most expressive element of art and is seen by the way light reflects off a surface. Colour is used to create illusion of depth, as red colours seem to come forward and blue seems to recede into the distance. Colour can be divided generally into warm (yellow, red, orange) and cool (blue, black, green) colours. Colour does evoke an emotional response from people, which can aid in the process of visual communication.

9. Design elements • Shape • Shape is the space contained within the lines. It is 2 dimensional and can be geometric or organic. Shape is most important in that any shape automatically creates a negative space around it.

10. Design elements • Tone • Tone is the lightness and darkness of colour. It can also be used to describe the volume of form and shape in terms of its shadows and highlights.

11. Design principles • Focal point • Focal point is the part of an image which your eye is attracted to first. It is generally the most dominating part of an image. Ensuring that you have the correct focal point is important. E.g. On a movie poster – if the directors name was the focal point above the movie title, then people may only have time to read the focal point without knowing what the movie is called.

12. Photogram • Your task is to choose objects that represent you and then place them in a pleasing composition on the page. • Planning of this must be done in your books • You will then take your objects into the darkroom and create your own Photograms on Photo paper • Steps on how to use the darkroom are coming • You will then complete a self-analysis on your work

13. Design principles • Pattern • Pattern is the repetition or the alternative of one or more components to create a visual unit. Any visual element can be used to create a pattern. Repetition can be powerful in creating a sense of order in an image.

14. Design principles • Texture • Texture refers to the external surface of objects and how they feel when you touch them. Texture often creates an impression of another layer/s which is very eye-catching.

15. Design principles • Repetition • Repetition is when an element is continuously repeated in an image. It is very similar to pattern.

16. Using the darkroom 1. Set up enlarger: • 50 sec on timer • Enlarger head at white line • Focus light • Set aperture to darkest and then 2 clicks lighter • Place safety lens on 2. Place photo paper SHINY side up 3. Place objects (or hand-drawn neg) on top of photo paper 4. Place glass on top of neg and paper (only when completing your hand-drawn neg)

17. Using the darkroom 5. With the safety lens on, make sure the paper and neg are under the light 6. Turn enlarger light off. Take safety lens off. Press start on timer.

18. Using the darkroom 7. Slide your photo paper, SHINY side up into the Developer tray. Make sure it is totally submerged. Agitate/rock gently for one minute. 8. Use the tongs to lift paper out of the developer. Drip dry into DEVELOPER tray. 9. Slide paper into Stop Bath and agitate for 30 seconds 10. Use tongs to lift and drip dry into the STOP BATH tray. 11. Slide into Fixer tray and agitate for 30 seconds

19. Using the darkroom 12. Use tongs to lift and drip dry into FIXER TRAY. 13. Place print into Water Tray for 1-2 mins. 14. Use a spare tray to carry print out of the darkroom 15. Place finished print on drying rack. Make sure you DO NOT place it on top of another print. Things to remember • BE SAFE – there are lots of sharp corners • Always knock on the doors – butterfly enclosure • Paper is expensive – do not put in light • Have fun!!!

20. Hand-drawn Negative Assignment • Select an image(s) and draw a version in your notebook • Or Draw an original image/collage • Then shade in white, grey and black areas (Opposites) • Start looking for an image or drawing your own! Have fun!

21. Composition • Composition refers to the layout of an image; the way all the elements and principles are organised on a page/screen. The placement of various elements in the layout allows the eye to explore the image.

22. Rule of Thirds • The rule of thirds is a compositional rule of thumb in visual arts such as painting, photography and design. • The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. • Many believe that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would.

23. Rule of Thirds • The photograph to the right demonstrates the application of the rule of thirds. The horizon sits at the horizontal line dividing the lower third of the photo from the upper two-thirds. The tree sits at the intersection of two lines, sometimes called a power point. Points of interest in the photo don't have to actually touch one of these lines to take advantage of the rule of thirds. For example, the brightest part of the sky near the horizon where the sun recently set does not fall directly on one of the lines, but does fall near the intersection of two of the lines, close enough to take advantage of the rule.

24. Rule of Triangles • The rule of triangles is when there is 3 focal points linked by directional lines. • Also see movie poster in main media room

25. Dynamic • Dynamic is also known as Asymmetrical when the image has no planned or consistent layout. • Eg. Head on one side of the image and stars on the other.

26. Static • Static images are symmetrical images that are planned and have a balanced composition.

27. Analysing images • Has line, shape, colour or tone been used? • What stands out you? Focal Point • Is there a pattern or any repetition? • http://chnm.gmu.edu/worldhistorysources/analyzing/mcimages/danaq3.html