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The world is changing. How we communicate is changing. Postgraduate Diploma in Public Communication: New Media. Introduction By Spencer Hudson. Day One. 09 15 Registration and coffee 09 30 Introduction Spencer Hudson 11 00 COFFEE 11 15 On line access for all Bim Egan
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The world is changing. How we communicate is changing.
Postgraduate Diploma in Public Communication: New Media Introduction By Spencer Hudson
Day One 09 15 Registration and coffee 09 30 Introduction Spencer Hudson 11 00 COFFEE 11 15 On line access for all Bim Egan 12 45 LUNCH 13 45 DirectGov Will Stengal 15 15 TEA 15 30 Hands on Spencer Hudson inRoom IT1 AKLC
Day Two 09 30 Webs/Bloggs Stuart Bruce 11 00 COFFEE 11 15 The evolving face of TV Bill Gash 12 45 LUNCH 13.30 Bringing all the elements Spencer Hudson together 15 00 TEA 15 15 Assignment discussion Spencer Hudson 16 00 Close
Future In Context • Painting a picture • On the horizon • Asking new questions “how can..” • Ever changing landscape
Welcome to the ideas economy • Popular culture • Convergence • Business • Examples from the wild • How we begin to understanding
Mobile phone SMS MP3 Player Broadband Online Banking Satellite TV/Radio Digital Photos Play station Nintendo Xbox Popular Culture
New Business Culture • Legislation • Standards/Methods • Security • Cycle time (diminishing returns) • Value focused • Ethics (growing) • Communication is fundamental
New Culture • Google • Blogging / Blogsphere • Podcasting • Skype • HD TV
Taking a peek - out in the wild “A brave new world”
Cheque deposit receipt A scan of each item is provided as a receipt of what was deposited. We are becoming used to very high this levels of sophistication.
Postgraduate Diploma in Public Communication: New Media Hands on By Spencer Hudson
Postgraduate Diploma in Public Communication: New Media Brining all the element together By Spencer Hudson
Segmentation • Television channels • Magazines • Radio shows • Papers • Games • Leisure activities
Television Telephone Mobile Phone Play Station… Broadband Computing Ubiquitous/Ambient Computing. Focus on the task not on the device Convergence
Boo hoo Broadband Comfort level Gmail Online banking Hardware costs Open source No longer millions to deliver large (1,000+ user) network systems est. 40k Technical Culture
Understanding: Mental Models • As ‘they’ see it – in their shoes • Experts and Novices • Segmentation • Convergence • Usability testing
Conclusion • Communication is changing • Who are you talking to? • How are you talking to them • How do they want you to talk to them? • Ever changing landscape • Experiment, Evolve or die… • Less is so much more • Simple is best (KISS)
Postgraduate Diploma in Public Communication: New Media Assignment & Questions By Spencer Hudson
tips • Think about the presentation and their key points … all of them had underlying issues • Ask questions • Avoid assumptions, or at least document • Carefully select your discussion points. ie. website(s) – selection based on topics you wish to raise/discuss/relevant • Use the appendix eg. screenshots etc. • Document your thinking … diary/blog????
a positive force for Public Communication You should select one or two web sites that are related to some aspect of government policy and discuss their effectiveness from the point of view of their stakeholders. Particular attention should be given to both all internal stakeholders as well as the external consumers (ie. citizens). This is an academic piece of work so you must bring into your discussion aspects of academic theorisation that support your argument. These should be, as always, appropriately referenced.
a positive force for Public Communication 3000 Word Assignment To be completed and sent to Katherine Hill no later than 26 MAY 2006