Key Things to Remember When Using This Template

1. Key Things to Remember When Using This Template • Titles of slides are title case (using AP style). • Subtitles are sentence case. • Primary colors are Laird Blue, Laird Dark Gray and Laird Light Gray. • Colors should follow principles on slide 36. • “Brand correct” presentation templates offer Blue, Gray, and White (and in some cases accent color) options. The clean and simple look should work with nearly any presentation. • Arial font. This template uses Arial font exclusively for editable text – this ubiquitous font should ensure this deck looks the same on every computer. • More flexibility: Different people have different needs, but almost everyone can appreciate flexibility. These slides allow for flexibility according to each employee’s needs. • “Brand correct” icons – check out the last few pages for a library of presentation building resources.

2. What are Other Best Practices? • Make sure you choose colors that align with and match the overall theme. Use the Laird Blue as the primary color, then the Laird Dark and Light Gray as secondary colors. Use green or orange as accents, and then yellow. See slide 36. • Keep your slide content simple and easy to read/understand. Do not overcrowd with copy/text or excessive imagery. • When using brackets or frames only use as provided in the template. Do not move, crop or resize brackets or frames. • Use approved icons and photography. • If you source images/photos from Google or other public sites, make sure you have secured legal rights to use. Most images require a license or fee for usage. • Do not include other company logos without proper permission.

3. Rules for the Refreshed Brand Template • Title copy should be title case, Arial Bold, 28pt. • Should not use more than two lines for title copy, keep it to one whenever possible • Subtitles, Chart Titles, Column Headings and Call Outs use Arial Bold, sentence case. • If a box is not resizing correctly, reapply master and start fresh by inserting copy. • Body copy for text slides should be Arial regular, dark gray (85,86,90) and not go smaller than 16pt at the top level. • Subtitle: These should use sentence case.

4. Session Title Presenter’s name Subtitle 3

5. Session Breaker Subtitle

6. Presentation TitleOption Presenter’s name Subtitle 5

7. Breaker Option Dark gray

8. Agenda Title | Presenter Title | Presenter Title | Presenter Title | Presenter Title | Presenter Title | Presenter

9. First Last Placeholder for title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

10. Title and Body Copy • Level under the headline, 18pt. • Try to limit copy to no more than 3 lines of text.

11. Title With Subhead • Level under the headline, 18pt. • Try to limit copy to no more than 3 lines of text. • Subhead

12. Level under the headline, 18pt. Try to limit copy to no more than 3 lines of text. Content Two Column • Level under the headline, 18pt. • Try to limit copy to no more than 3 lines of text.

13. Content Two Column Column subhead Column subhead Level under the headline, 18pt. Try to limit copy to no more than 3 lines of text. Level under the headline, 18pt. Try to limit copy to no more than 3 lines of text.

14. Sample Table Slide Subtitle

15. Level under the headline Try to limit copy to no more than 3 lines of text. Content and Chart Slide Headline for text about chart Sample horizontal bar chart

16. Two Column Chart Slide Sample vertical bar chart Sample donut chart

17. Two Column Chart Slide: Alternate Options Sample line chart Sample area chart

18. Product Name Product highlight – include description

19. Product Name Product highlight – include description Product description. 14pt. Product description. 14pt.

20. Product Slide Product description Product description Product description Level under the headline. 14pt. Level under the headline. 14pt. Level under the headline. 14pt. 3 samples

21. Product Slide Product description Product description Product description Product description Level under the headline, 14pt. Level under the headline, 14pt. Level under the headline, 14pt. Level under the headline, 14pt. 4 samples

22. Product Slide Product description Product description Product description Product description Level under the headline, 14pt. Level under the headline, 14pt. Level under the headline, 14pt. Level under the headline, 14pt. Product description Level under the headline, 14pt. 5 samples

23. Half Image, Half Text • Image for Placeholder Only. • Insert photo and crop to size. Then send photo to back and behind white border. FPO FPO 22

24. FPO Full Image Slide 23 23 Laird Confidential

25. Call-out Option Blue

26. Call-out Option Dark gray

27. Call-out Option White 26

28. Call-out Option Green 27

29. Call-out Option Orange

30. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

31. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

32. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

33. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

34. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

35. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. Quote Accreditation

39. Style Guidelines The following brand rules apply to all design applications

40. Colors Primary Color Palette Brand palette Color wheel Percentage of color usage Lead with white space. Always consider white space and negative space when creating any visual materials. Compositions should feed open and approachable. Secondary Color Palette • LAIRD BLUE • Pantone 299C • CMYK 75 / 23 / 0 / 0 • RGB 19 / 156 / 216 • HEX 00a0df LAIRD DARK GRAY Pantone Cool Gray 11C CMYK 0 / 0 / 0 / 85 RGB 85 / 86 / 90 HEX 54565a • LAIRD LIGHT GRAY • Pantone Cool Gray 6C • CMYK 0 / 0 / 0 / 40 • RGB 168 / 168 / 170 • HEX a7a8a9 • GREEN • Pantone 369C • CMYK 68 / 12 / 100 / 0 • RGB 97 / 167 / 68 • HEX 61a60e • ORANGE • Pantone 1595C • CMYK 10 / 70 / 100 / 0 • RGB 223 / 109 / 39 • HEX db6015 • SILVER • CMYK 0 / 0 / 0 / 5 • RGB 242 / 242 / 242 • HEX f1f2f2 • YELLOW • Pantone 7548C • CMYK 0 / 23 / 100 / 0 • RGB 255 / 198 / 0 • HEX ffc600

41. Icon Usage Icons should be duotone; line style with an accent of color Primary Icon Duotone Secondary Icon Duotone Icon Monotone Icon Reversed

42. Image Style • Focus on our people • Well lit environment • Pop of strong color • Imagery should be authentic, meaningful and communicate our passion, our expertise

43. Stock Photography Usage • Always secure appropriate usage rights for photography before using it. • Obtaining high quality photos are critical to creating genuine and authentic visuals. • Whenever possible, using original Laird imagery will add to the authenticity of our story and develop the visual strength of our brand. In the event that original photography does not exist or cannot be used or created to help tell a specific story, stock photography can be used. Always abide by usage rights from the stock photography provider.

44. Bracket Guidelines Recommendations: Correct application There should be ample space between the message and the brackets to keep the layout airy and light. Generous white space is important for all layouts. Brackets can be used for titles andtop-hierarchical copy or graphics. Don’t overuse – only one per spread or layout. A blue underline can be used to ground product images. Multiple lines can be used more on a page. When to use: 1 2 Brackets are intended to call out important information and to draw “focus” 3 Frames should have a 5.5pt stroke 43

45. Frame Guidelines Recommendations: Correct application Product shots and text can break the frame. Generous white space is important for all breaks. This rule does not apply to images. Frames can be used as graphic elements – i.e., quote boxes. Don’t overuse – 1 or 2 a layout in most instances. Do not have to show the whole frame – it can bleed to the edge. This treatment shows connection throughout the narrative – i.e. the slide before. Limit one per page – using this application means the frame should be the focus element. When to use: 1 2 Frames are intended to create connection between multiple objects. 3 Frames should have a 10pt stroke 44

46. Typography Microsoft programs / web (Powerpoint/Word)

47. Sample Presentation Layouts The following slides are for styling reference only

48. Our Core Capabilities Tie all three together to describe how this differentiates us – quality, performance, cost 1 2 3 Simulation Testing Facilities Manufacturing Laird Confidential

49. Unique Production & Testing Capabilities 27 Total assembly lines 900 pieces per month capacity 39Total molding machines • 1M pieces per month capacity 9 Totalfip machines • 250 pieces per month capacity 48

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