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Predictive Analytics Business Tool | The Sales Master

Indium exclusively focuses on helping Enterprises & Startups on predictive big data analytics services with its wide range of experience. We serve our customers with the hassle free support from the leading industry experts of big data.

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Predictive Analytics Business Tool | The Sales Master

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  1. Predictive Analytics | The Sales Master:- Do you know? Predictive Analytics is your best sales master to drive your sales with its advanced upselling and cross selling strategies. The upselling strategies has two main options ➢Offering a more valuable product to pump your boots ➢Offering a more valuable product at the need of the hour The ecommerce sites make the best use of it to drive sales. Some of the best examples are Snapdeal, Flipkart and Amazon etc… They send relevant emails to the customers presenting a number of similar products for them to choose from. The best way is to send the newly-upgraded products to them who have purchased its previous versions. This is one of the master hacks to drive your sales.

  2. In contrast, you can use the different strategy to immediately offer cross-sells to those who have recently made a purchase from your store. When you cross sell a product, you have to analyse two scenarios ➢The initial purchase ➢Time to reorder When a girl purchases a beauty product like face cream or make up items, it is obvious that they get a lucky bid of second sale from the same girl. So, we have to keep a track on it and popup the emails to propose the girls with lovely emails. Greg d'Aboville, Head of Growth at WisePops, vouches personally for Amazon’s use of predictive analytics to make upsells and cross-sells:

  3. “When I started working at Amazon, I was amazed by the click- through-rate and the conversion rate of the emails we sent. We generated as much revenue with an email sent to 10,000 users as with an email sent to 200,000 users in the company I was working at prior to Amazon. By analyzing the categories the user visited, the products they viewed, (and) the items they added to cart and abandoned, Amazon's algorithms were able to determine quite precisely what the user would buy next." Author Bio: Manikandaprabhu Sivagnanam Manikandan is a Content Writer and Digital Marketing Specialist at Indium Software . He is a big data enthusiast and loves exploring it on various streams. Indium software Indium software has a competitive edge to serve the customers with the effective and advanced predictive analytics services. We help organizations get the data driven strategies to predict the best outputs.

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