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=. Los Angeles Bamboo Bicycles Film and Theatre Arts Charter High School. Mission Statement : Advocate cycling in the Los Angeles community with a sustainable and stylish bicycle. . Business Summary. Located in South Los Angeles Bamboo bicycles Light weight, fast, stylish, and sustainable
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= Los Angeles Bamboo Bicycles Film and Theatre Arts Charter High School Mission Statement:Advocate cycling in the Los Angeles community with a sustainable and stylish bicycle.
Business Summary • Located in South Los Angeles • Bamboo bicycles • Light weight, fast, stylish, and sustainable • Non-profit business • Scholarships • Bicycle safety workshops • Promote bicycles and cycling lifestyle.
Business Description • First Los Angeles Bamboo Bicycle Shop • Sustainable product • Better-priced than competition • Social Media & local promotion • Built & sold at school
Industry Analysis • Competition- • Local: DTLA Bike Shop • Direct Competition: Bamboo Bike Studio • Advantages of L.A. Bamboo Bicycles- • Only bamboo bicycle distributor within our area • Eco-friendly • Natural • Sustainable
Market Analysis “The Los Angeles County Bicycle Master Plan has been updated and approved today, and includes plans for 832 miles of new bikeways, as well as over $330 million in funding to be spent over 20 years on improving access to and the safety of bicycle transit in L.A.“ -www.laist.com 2.28.12
Marketing Strategies • Flyers , Spoke Cards , Stickers • Social Media (Facebook, Twitter) • Partnerships with local bike shops • Bicycle Maintenance • Free Products with bicycle purchase • Test Rides
Operations Plan • Measure cyclist dimensions. • Prepare/fit bamboo together with epoxy resin. • File/sand lugs after epoxy resin dries. • Assemble components to complete bicycle.
Conclusion • Main product: Bamboo bicycles • Local bicycle shop in Los Angeles • Student-run • Eco-friendly • Non-profit business • Fundraise for scholarships and bicycle operations • Host and promote community bicycle rides