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Social Capital, Trust and Organisational Effectiveness: Discrepancies between users’ service preferences and the library system’s construction of their needs. Niels Ole Pors Royal School of Library and Information Science, Denmark. The data.
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Social Capital, Trust and Organisational Effectiveness: Discrepancies between users’ service preferences and the library system’s construction of their needs Niels Ole Pors Royal School of Library and Information Science, Denmark
The data • A nationwide survey of 998 high school students and their use of libraries and information resources • A public library study of over 1000 users and non users in a municipality (Furesoe: 40 000 citizens)
User characteristics in the municipality • Females (62%) • 85 % is over 30 • 60 % has a long education • Stay at library under 15 minutes (63 %) • One third uses also other libraries • 50 % uses the internet as a gateway or intrance to the library • Over 40 % uses bibliotek.dk (a national online catalogue with the holdings of all libraries)
This is due to IT and poses a very heavy problem for libraries
Present opening hours Longer opening hours More music More music More copies More fiction More computers More reading places Longer & more self service More books More books More films & dvd A broader range More non fiction More reading places More places for relax Priorities based on pairwise comparisons
The library cardless persons • 50 % classifies themselves as library users
The many discourses of the library profession • Enlightnement • Social inclusion & integration • Mean for democratic development • Learning spaces & information literacy • Meeting areas – social room • Information navigator • Quality • Constructing the user based on rationalistic ideas of proper information behaviour or the autopoeisis (self referentiality) of the system
Social capital and libraries • Stimulating SoCap through ”libraries as places” – the library as the third place • Facilitate the cohesiveness of society through activities directed towards more or less marginalised groups • The focus is on the library as the actor and facilitator, creator of SoCap
Social capital • A trans-disciplinary concept with roots in economics, political science and sociology • Different dimensions of the concept • Transaction costs • Societal cohesiveness and institutions • Networks and norms • Levels • A societal level and an individual level
Problems with SoCap • Definitional problems • The dark side of SoCap • Measurement problems • Problems with causality
Social capital defined • Trust directed towards individuals, groups and institutions • Trust can be defined as an expectation about peoples’ and institutions’ behaviour and the behaviour’s conformance to established norms • General trust • Trust in institutions • Correlation between the two levels
Dimensions of organisational effectiveness • Goals • Stakeholders • Decisions • System • Resources • Staff • Customers
Organisational effectiveness is played out in a room with • Low trust relations • Managerialism • Emphasis on staff competencies and empowerment • Increasing stricter control mechanisms • Accountability • Structural changes • De-coupled systems (loose connected systems)
Conclusion • Trust is related to expectations and experiences • Trust is probably a relevant concept in relation to information behaviour • Trust is probably related to fullfillment of information needs • Trust probably influence choices of information resources employed • Trust is probably related to institutions’ degree of effectivenss, efficiency, perception of competencies and positive personal interaction • And finally trust and social capital are concepts that will be more fashionable the coming years