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Post Campaign Analysis Report Client : Johnson & Johnson Campaign: Aveeno

Post Campaign Analysis Report Client : Johnson & Johnson Campaign: Aveeno Campaign Date: May – December 2011. Pre-Campaign Brand Survey. Core Menu Page – Product Listings. Link: http://www.nzgirl.co.nz/tag/aveeno/. Product Listings – Daily Moisturising Lotion.

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Post Campaign Analysis Report Client : Johnson & Johnson Campaign: Aveeno

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  1. Post Campaign Analysis Report Client: Johnson & Johnson Campaign: Aveeno Campaign Date: May – December 2011

  2. Pre-Campaign Brand Survey

  3. Core Menu Page – Product Listings Link: http://www.nzgirl.co.nz/tag/aveeno/

  4. Product Listings – Daily Moisturising Lotion Link: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/

  5. Product Listings – Skin Brightening Daily Scrub Link: http://www.nzgirl.co.nz/buy/aveeno-skin-brightening-daily-scrub/

  6. Product Listings – Positively Radiant Daily Moisturiser Link: http://www.nzgirl.co.nz/buy/aveeno-positively-radiant-daily-moisturiser/

  7. Product Listings – Intense Relief Hand Cream Link: http://www.nzgirl.co.nz/buy/aveeno-intense-relief-hand-cream/

  8. Product Listings – Ultra Calming Cream Cleanser Link: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-cream-cleanser/

  9. Product Listings – Ultra Calming Foaming Cleanser Link: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-foaming-cleanser/

  10. Product Listings – Ultra Calming Daily Moisturiser Link: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-daily-moisturiser/

  11. Display – Homepage Roadblock

  12. Display – Wallpaper Date on Homepage: 6th June – 12th June 2011Total Impressions during this time: 10,858

  13. Display – 5-way 6th June – 19th June 2011 Impressions booked: 15,000 Impressions delivered : 21,997 Clicks: n/a – tracked by client

  14. Display – Big Banner 6th June – 19th June 2011 Impressions booked: 15,000 Impressions delivered : 20,829 Clicks: n/a – tracked by client

  15. Sponsored Feature: Homepage Feature Date on Homepage: 20th June – 10th July 2011 Total Impressions during this time: 31,092 URL: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/

  16. Sponsored Content Our favourite: Ways to Combat Dry Skin Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-combat-dry-skin/ Live on site: 22nd July 2011 Page views: 481 Comments: 0Facebook likes: 13

  17. Display – 5-way 4th July – 7th August 2011 Impressions booked: 45,000 Impressions delivered : 51,777 Clicks: n/a – tracked by client

  18. Display – Big Banner 4th July – 7th August 2011 Impressions booked: 45,000 Impressions delivered : 52,071 Clicks: n/a – tracked by client

  19. Display – Wallpaper Date on Homepage: 4th October – 11th October 2011 Total Impressions during this time: 10,966

  20. Display – 5-way Positively Radiant 24th October – 20th November 2011 Impressions booked: 30,000 Impressions delivered : 31,677 Clicks: n/a – tracked by client

  21. Display – Big Banner Positively Radiant 24th October – 20th November 2011 Impressions booked: 40,000 Impressions delivered : 46,618 Clicks: n/a – tracked by client

  22. Influencer Review – Positively Radiant Tinted Moisturiser Link: http://www.nzgirl.co.nz/tag/aveeno/ Number of product sent: 30 Number of reviews submitted: 24 Conversion Rate: 80% Total Page Views: 2,586 Total Comments: 14 Total Facebook Likes: 15 Total nzgirlFaves: 26

  23. Sponsored Content Our favourite: Inner & Outer Beauty Tips Link: http://www.nzgirl.co.nz/know/our-favourite-inner-and-outer-beauty-tips/ Live on site: 19th September 2011 Page views: 346 Comments: 0Facebook likes: 1

  24. Display – Banner Ultra Calming 19th September – 2nd October 2011 Impressions booked: 15,000 Impressions delivered : 19,075 Clicks: n/a – tracked by client

  25. Display – 5-way Position Ultra Calming 15th August – 11th September 2011 Impressions booked: 35,000 Impressions delivered : 44,517 Clicks: n/a – tracked by client

  26. Display – Big Banner Ultra Calming 15th August – 11 September 2011 Impressions booked: 30,000 (plus an extra 20,000 from original Wallpaper booking) Impressions delivered : 111,278 Clicks: n/a – tracked by client

  27. Display – In Article Island Ads Ultra Calming 15th August – 11 September 2011 Impressions booked: 30,000 (transferred from original booking of Wallpaper) Impressions delivered : 32,179 Clicks: n/a – tracked by client

  28. Display – In Article Island Ads Ultra Calming 19th September – 2nd October 2011 Impressions booked: 15,000 (transferred from 5-way Position) Impressions delivered : 16,158 Clicks: n/a – tracked by client

  29. Sponsored Content Our favourite: Ways to feel Ultra Calm Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-feel-ultra-calm/ Live on site: 9th August 2011 Page views: 372 Comments: 1Facebook likes: 7

  30. Sponsored Content Our favourite: Spring Dresses Link: http://www.nzgirl.co.nz/buy/our-favourite-spring-dresses/ Live on site: 29th August 2011 Page views: 1,762 Comments: 2Facebook likes: 28

  31. Sponsored Content Our favourite: Tips to even out skintone Link: http://www.nzgirl.co.nz/know/our-favourite-tips-to-even-out-skin-tone/ Live on site: 4th October 2011 Page views: 461 Comments: 2Facebook likes: 8

  32. Sponsored Content Our favourite: Smart Handbag Essentials Link: http://www.nzgirl.co.nz/buy/our-favourite-smart-handbag-essentials/ Live on site: 27th October 2011 Page views: 1,131 Comments: 2Facebook likes: 14

  33. Sponsored Content Our favourite: Beachware Link: http://www.nzgirl.co.nz/buy/our-favourite-beachwear/ Live on site: 10th November 2011 Page views: 887 Comments: 4Facebook likes: 12

  34. Newsletter Inclusion Date sent: 30th August 2011 Total sent: 33,788 Total views/opens: 4,427 Open rate: 13% Total newsletter clicks: 1,791 Client clicks: 447 CTR: 10% of total opens

  35. Newsletter Inclusion Date sent: 9th August 2011 Total sent: 33,663 Total views/opens: 4,654 Open rate: 14% Total newsletter clicks: 1,490 Client clicks: 85 CTR: 2% of total opens

  36. Newsletter Inclusion Date sent: 20th September 2011 Total sent: 33,907 Total views/opens: 4,831 Open rate: 14% Total newsletter clicks: 1,396 Client clicks: 102 CTR: 2% of total opens

  37. Newsletter Inclusion Date sent: 27th October 2011 Total sent: 29,031 Total views/opens: 5,051 Open rate: 17% Total newsletter clicks: 1,364 Client clicks: 730 CTR: 14% of total opens

  38. Competition Page (Bonus) WIN: 1 of 5 AVEENO Summer Essentials packs! Link: http://www.nzgirl.co.nz/win/win-1-of-5-aveeno-summer-essentials-packs/ Live on site: 9th November 2011 Page views: 4,075 Comments: 23Facebook Likes: 43 Entries: Conversion Rate:

  39. Solus Email Date sent: 9th November 2011 Total sent: 29,189 Total views/opens: 4,833 Open rate: 17% Total clicks: 1,432 CTR: 30% The average CTR is 17-20%

  40. Social Media: Twitter 1,900+ @nzgirlHQ followers http://www.twitter.com/nzgirlHQ

  41. Social Media: Twitter 1,900+ @nzgirlHQ followers http://www.twitter.com/nzgirlHQ

  42. Social Media: Twitter 1,900+ @nzgirlHQ followers http://www.twitter.com/nzgirlHQ

  43. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  44. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  45. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  46. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  47. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  48. Social Media: Facebook 7,500+ nzgirl fans http://www.facebook.com/nzgirl

  49. Snapshot of comments from the nzgirl audience..

  50. Post-Campaign Brand Survey

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