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Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee

GENERAL PARKING INFO. Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee. PARKING DECALS. Student Decal Type Dependant on credit hours Faculty Decal Type Dependant on affiliation 41,600 parking decals sold in 2011 Only 19,000 parking spots on campus.

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Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee

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  1. GENERAL PARKING INFO • Parking Hours • 7:30am-4:30pm, Monday-Friday • Reitz Union Parking • Open to public for a fee

  2. PARKING DECALS • Student Decal Type • Dependant on credit hours • Faculty Decal Type • Dependant on affiliation • 41,600 parking decals sold in 2011 • Only 19,000 parking spots on campus

  3. CITATIONS • Fines range from $10 to $250 • Average citation is $30 • Common citations issued • 73,800 issued in 2011 • Average number of citations issued on college campuses was 57,400 in 2011

  4. WHERE THE MONEY GOES • Funds the Department of Transportation and Parking Services projects • Discouraging to students

  5. SURVEY • We conducted a survey to analyze the parking situation on the University of Florida campus • The following questions were asked: • Are you male or female? • What grade are you in? • Do you have a car or scooter on campus? • If you have a car or scooter on campus, how many parking tickets have you received? • Do you see a problem with parking on campus? • If your answer was yes to the previous question, briefly describe the problem. • Do you think a mobile parking application that could help you locate available parking spots would be useful? • Would you buy this application for $.99?

  6. SURVEY • The survey was sent out to University of Florida students • We received 122 responses • Even distribution of Male and Female from the various grade levels • 66% of the students who took the survey have cars or scooters on the University of Florida campus

  7. SURVEY • If you have a car or scooter on campus, how many parking tickets have you received? • 0 (24%), 1 (16%), 2 (14%), 3 (8%), 4+ (38%)

  8. SURVEY • Do you see a problem with parking on campus? • 90% of the students who took the survey believe there is a problem with parking on campus. • If your answer was yes to the previous question, briefly describe the problem. • The most common responses were: • “There is not enough parking on campus” • “Ticketing is horrible.”

  9. SURVEY • Do you think a mobile parking application that could help you locate available parking spots would be useful? • 85% of the sample believe an application like SmartPark will be useful and can help the parking situation.

  10. SURVEY • Would you buy this application for $.99? • 77% of the sampled students would purchase this application for $.99.

  11. APPLICATION DESIGN • MAP • EVENTS • CARPOOL • BLOG • SETTINGS

  12. APPLICATION DESIGN THE MAP • GPS tracking • Specific decal matching • Directions to nearest lot • Custom destinations

  13. APPLICATION DESIGN EVENTS • Game days • Nightly parking lifts • Construction • Special events

  14. APPLICATION DESIGN CARPOOL • Link with others heading to campus • Input when and where • Connects through Facebook • Sorts by mutual friends & interests • Encourages Gators Going Green!

  15. APPLICATION DESIGN BLOG SETTINGS • Information about software updates • Future plans • Customize the application • Select decal type • Carpool settings

  16. APPLICATION DEVELOPMENT 4 STEPS TO MAKING AN APPLICATION • Hire a graphic designer • Hire one or more programmers • Maintain and update the application • Market it

  17. APPLICATION DEVELOPMENT GRAPHIC DESIGN • Designs the layout • Creates buttons • Decides overall look and feel of the app

  18. APPLICATION DEVELOPMENT PROGRAMMING • Takes the images and turns it into an app • Decides functionality • Will pick based on price and portfolio

  19. APPLICATION DEVELOPMENT MAINTENANCE • Will keep programmer on staff • Fixes bugs • Creates software updates

  20. MARKETING • Flyers • Frat Tanks • Facebook • Public Relations

  21. COSTS

  22. REVENUE

  23. PROJECTED PROFIT • 77% of students said they would buy SmartPark • 40% conservative estimate 15,835 x $.99= $15,676 Product Revenue 12 x $1000= $12,000 Ad Revenue = $27,676 Total Annual Revenue

  24. WHERE THE MONEY GOES $700 + $12,900 +$3099 = $16,699 Annual Costs 30% x $15,676 = $4702 Apple Fee = $21, 402 Total Annual Cost $27,676 Revenue -21,402 Costs ------------ $6,274 Gross Profit

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