1 / 7

MKT 575 Academic Coach uophelp

MKT 575 Academic Coach uophelp

Download Presentation

MKT 575 Academic Coach uophelp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MKT 575 UOP Course Tutorial For more course tutorials visit www.uophelp.com

  2. MKT 575 UOP Course Tutorial MKT 575 Entire Course MKT 575 Week 1 Assignment Identify the Macro Environment MKT 575 Week 1 DQs MKT 575 Week 1 Assignment Identify the Macro Environment MKT 575 Week 2 Assignment Marketing Plan Evaluation MKT 575 Week 3 Reflection MKT 575 Week 3 Assignment Case Study MKT 575 Week 4 DQs Consider a company with which you are familiar. Review its corporate website.Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals. Are the company’s vision, mission goals, and marketing goals adequate or lagging based on today’s environmental issues? Consider the following:EconomicPolitical

  3. MKT 575 UOP Course Tutorial MKT 575 Week 1 DQs MKT 575 Week 2 Assignment Marketing Plan Evaluation How do vision, mission, and goals differ? How do each of these relate to the development of a marketing strategy?Discuss the factors involved in reviewing the competition. Should you remain industry-focused or should you remain product-focused? Why? Use an example in your discussion. Faculty will assign a case study from the textbook for your Learning Team. Your team will function as a consultant to the company you choose to review. Your goal as a consultant is to evaluate the company’s current marketing plan and recommend changes.

  4. MKT 575 UOP Course Tutorial MKT 575 Week 3 Assignment Case Study MKT 575 Week 3 Reflection Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in “Cases for Part 2” of Strategic MarketingWrite a 1,050- to 1,400-word paper to summarize your analyses of the case. Address the following in your paperDescribe the target marketDiscuss the positioning strategy. How effective is it? Discuss innovation and new-product strategies, customer relationships and strategic alliances, and branding strategies. Your discussion should include the topics you are comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.

  5. MKT 575 UOP Course Tutorial MKT 575 Week 4 Assignment Case Study MKT 575 Week 4 DQs For this assignment, choose from the following options:Option 1: Analysis PaperRead the instructions in the University of Phoenix Material: Marketing Plan Evaluation and Recommendation Case Study Part 2 – Target Market and Positioning Strategy Analysis located on the student website and select one option to complete the assignment Discuss the decisions necessary to developing a distribution strategy. What are the major types of channels? Provide an example of each type of channel.How are channel strategies evaluated? Why would channel strategies need adjustment? Provide examples

  6. MKT 575 UOP Course Tutorial MKT 575 Week 5 Assignment Keurig Case Study . Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.Write a 1,400- to 2,100-word paper in which you complete the following:Discuss the appropriateness of distribution and channel strategies used for consumer sales.Review the pricing strategies for consumer sales. Are these strategies appropriate in today’s market? How would you change them? .

  7. MKT 575 UOP Course Tutorial For more course tutorials visit www.uophelp.com

More Related