70 likes | 193 Views
MKT 575 Week 1 DQs<br>MKT 575 Week 1 Assignment Identify the Macro Environment<br>MKT 575 Week 2 Assignment Marketing Plan Evaluation<br>MKT 575 Week 3 Reflection<br>MKT 575 Week 3 Assignment Case Study<br>
E N D
MKT 575 UOP Course Tutorial For more course tutorials visit www.uophelp.com
MKT 575 UOP Course Tutorial MKT 575 Entire Course MKT 575 Week 1 Assignment Identify the Macro Environment • MKT 575 Week 1 DQs • MKT 575 Week 1 Assignment Identify the Macro Environment • MKT 575 Week 2 Assignment Marketing Plan Evaluation • MKT 575 Week 3 Reflection • MKT 575 Week 3 Assignment Case Study • Consider a company with which you are familiar. Review its corporate website.Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals.
MKT 575 UOP Course Tutorial MKT 575 Week 1 DQs MKT 575 Week 2 Assignment Marketing Plan Evaluation • How do vision, mission, and goals differ? How do each of these relate to the development of a marketing strategy?Discuss the factors involved in reviewing the competition. Should you remain industry-focused or should you remain product-focused? Why? Use an example in your discussion. • Faculty will assign a case study from the textbook for your Learning Team. Your team will function as a consultant to the company you choose to review. Your goal as a consultant is to evaluate the company’s current marketing plan and recommend changes.
MKT 575 UOP Course Tutorial MKT 575 Week 3 Assignment Case Study MKT 575 Week 3 Reflection • Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in “Cases for Part 2” of Strategic MarketingWrite a 1,050- to 1,400-word paper to summarize your analyses of the case. Address the following in your paperDescribe the target marketDiscuss the positioning strategy. How effective is it? • Discuss innovation and new-product strategies, customer relationships and strategic alliances, and branding strategies. Your discussion should include the topics you are comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.Prepare a 350- to 1,050-word paper detailing the findings of your discussion
MKT 575 UOP Course Tutorial MKT 575 Week 4 Assignment Case Study MKT 575 Week 4 DQs • For this assignment, choose from the following options:Option 1: Analysis PaperRead the instructions in the University of Phoenix Material: Marketing Plan Evaluation and Recommendation Case Study Part 2 – Target Market and Positioning Strategy Analysis located on the student website and select one option to complete the assignment • Discuss the decisions necessary to developing a distribution strategy. What are the major types of channels? Provide an example of each type of channel.How are channel strategies evaluated? Why would channel strategies need adjustment? Provide examples
MKT 575 UOP Course Tutorial MKT 575 Week 5 Assignment Keurig Case Study • Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.Write a 1,400- to 2,100-word paper in which you complete the following:Discuss the appropriateness of distribution and channel strategies used for consumer sales.Review the pricing strategies for consumer sales. Are these strategies appropriate in today’s market? How would you change them?
MKT 575 UOP Course Tutorial For more course tutorials visit www.uophelp.com