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A mw Software System for Corporate Advertisers

A mw Software System for Corporate Advertisers. Workflow System for Managing Advertising, Media & Promotions Activities ……………….. ……………….. ……………….. ……………….. ……………….. ……………….. From Estimates to Bill-Passing. With Online Tracking of Budgets And an Updated Media Database.

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A mw Software System for Corporate Advertisers

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  1. Amw Software Systemfor Corporate Advertisers Workflow System for Managing Advertising, Media & Promotions Activities ……………….. ……………….. ……………….. ……………….. ……………….. ……………….. From Estimates to Bill-Passing With Online Tracking of Budgets And an Updated Media Database Control your Advertising & Promotion Spends

  2. • Objectives • Scope • Database – India Media • Workflow - Existing • Workflow – Inter-office View • Reports • New Version Contents Control your Advertising & Promotion Spends

  3. • CONTROL Amw is designed to help the Corporate Advertiser to establish Fiscal & Operational control over all Advertising activities & Promotion schemes. And our live Media Database provides additional information for better control. • AUTOMATION Amw is designed to automate your workflow pertaining to all activities related to Advertising & Promotion. Right upto Bill-passing. Objectives Control your Advertising & Promotion Spends

  4. Scope 1. Prepare, Finalize & Revise Advertising & Promotion Budgets 2. Sanction Proposals 3. Enter / Edit / Approve Estimates Indian Media Database Print, Television, Radio & Outdoor Amw 4. Update Ad Status 8. Monitor ExpenditureBudget v/s Actual 5. Pass Vendor Bills & Record Payments 7. Monitor Promotion Schemes• Sales • Gift Items Inventory 6. Reports for Analysis & Forecast Control your Advertising & Promotion Spends

  5. PRINT5,000 publications, editions, exhaustive rates, premia, circulation breakdown, contact details & mechanical details with std packages TELEVISION200 channels, advance program diary, standard rates & premia & contact details RADIO 250 stations (FM, AM), advance program diary, standard rates, premia & contact details OUTDOOR 25,000 site details with size, indicative rates, address, type, material & site contractor with contact details Data Delivery Mediaware can deliver database updates via Internet directly into AMW (or any other) application. Other Regions Mediaware also maintains media database of Middle East region.And can take up other regions at a cost-effective price. Database – Indian Media Control your Advertising & Promotion Spends

  6. CREATE / CHECK MEDIA CAMPAIGNS Media Database Schemes + SalesDatabase Sales Promotion Schemes DOCX SALESDISTRIBUTIONNETWORK Publish Scheme Data to DistributorsReceive Sales Data from Distributors – hourly basisAnalyse cost-benefit of each Promo. SchemeKeep track of Gift Items Inventory Workflow - Existing BUDGETPREPARE, FINALIZEREVISE Email Interface for Requisitions PROPOSALS& SCHEMES SANCTIONPROPOSAL / SCHEME Media Campaigns SPEND COMMIT expenditurePASS BILLS (vendor / agencies)PAYMENTS record customizedlinks TRANSFERDATA TO CORP SYSTEM Budget vs Actuals Monitoring Control your Advertising & Promotion Spends

  7. Brand-wise A&P Review Brand-wise Expense Comparison Brand/Expense-wise Budget v/s Committed v/s Actual Spent Expenditure Trends over periods Campaign-wise Status Report Media space/Time Consumed Media Savings Report Provision Statement Payables Statements Payables Forecast of bills expected (based on scheduled dates, delivery dates & vendor credit norms). Reports Control your Advertising & Promotion Spends

  8. AMW .Net Version with RDBMS Back-endAMW is being re-designed as a new software for .Net platform with RDBMS background. (To overcome limitations of current Foxpro / Dbf platform.) Currently under development. Scheduled to be released in 2004 – Q3. New Version Control your Advertising & Promotion Spends

  9. • EAI TECHNOLOGY Mediaware offers EAI tools for application integration. For example, you can monitor Sales Performance & Promotion Schemes, by giving your distributors simple billing software which can : a. Allow H.O. System to update distributors’ database with new Promotion Schemes b. Allow distributors’ software to update the H.O. Database with daily sales figures (scheme / non-scheme) New Version Control your Advertising & Promotion Spends

  10. Mediaware http:// www.mediaware-infotech.com • Packaged Software Solutions • Software Projects • EAI (End-to-end Application Integration) • Strategic Consulting Projects ? how can we serve you Mediaware Infotech Pvt Ltd The New Mahalaxmi Silk Mills Premises, Mathuradas Mills Estate, Lower Parel Mumbai INDIA 400 013 Tel : ++ 91 22 5660 2634 Fax : ++ 91 22 5660 2634 ext 300 Email : response@mediawareonline.com

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