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Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013

Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013 Lettie Y. Conrad Executive Manager, Online Products. SAGE overview. Independent, global scholarly publisher Books, journals, reference, databases. SAGE Discoverability White Paper.

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Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013

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  1. Are Users Finding Our Online Reference Resources? • RUSA Seminar • November 20, 2013 • Lettie Y. Conrad • Executive Manager, Online Products

  2. SAGE overview • Independent, global scholarly publisher • Books, journals, reference, databases

  3. SAGE Discoverability White Paper • Best practices for access and discovery of content in libraries • Big problems that publishers, vendors, and libraries need to solve • Real solutions that librarians and publishers can implement • Further observations for improving discoverability and visibility Source: Somerville, M. M., Schader, B. J., and Sack, J. R. Improving Discoverability of Scholarly Content in the Twenty-First Century: Collaboration Opportunities for Librarians, Publishers, and Vendors. A White Paper commissioned by SAGE.Thousand Oaks, CA: SAGE, 2012. http://www.sagepub.com/repository/binaries/librarian/DiscoverabilityWhitePaper/

  4. User knowledge >> channel knowledge • Market research • Usability testing & observation • Librarian advisory boards • End-user focus groups, surveys, etc. • Info-seeking behavior research studies • Data analysis • COUNTER reports • Google Analytics • Moz (previously SEOMoz) • Data Salon

  5. Discovery channels – what are they? • Open web search • Library search • Academic databases

  6. Discovery channels – 3 questions • Who uses it? (reader / customer persona) • Why does it matter to SAGE? • How do we monitor?

  7. 1. Open Web Search – who uses it? • Everyone! (despite what they may say) • Simple and user friendly • Quantity vs. quality traffic • Use case: quick search, new topic

  8. Open web search – why does it matter? • Everyone uses it (remember?) • SEO = ROI • Common ‘starter’ channel

  9. Open web search – how do we monitor? • Google Analytics • Moz • Market research

  10. 2. Library search – who uses it? • Advanced students, faculty • Advanced search / browse • Use case: narrow queries, “known searches”

  11. Library search – why does it matter? • Capture advanced readers • Win-win strategy • Discovery services • ERM feeds • LibGuides, widgets and more!

  12. Library search – how do we monitor? • Google Analytics • COUNTER – cost / use • Usability testing

  13. 3. Academic search – who uses it? • Advanced students, faculty, practitioners • “Power” users • Use case: deep research, building expertise

  14. Academic search – why does it matter? • A&I • reach experts, power users • branding, profile, scholarly ecosystem • Mainstream academic search • hybrid, emerging technology • reach wider audience, including advanced readers

  15. Academic search – how do we monitor? • Market research • Google Analytics

  16. Thank you!Lettie.Conrad@sagepub.com • Cardwell, C. et. al (2012). “Beyond simple, easy and fast.” College & Research Libraries News, 73(6), 344-347. http://crln.acrl.org/content/73/6/344.full • Haines, L. et al. 2010. Information-seeking behavior of basic science researchers: Implications for library services. Journal of the Medical Library Association, 98(1), 73-81. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801986/ • Holman, L. (2011). Millennial students’ mental models of search: Implications for academic librarians and database developers. Journal of Academic Librarianship, 37(1), 19-27. www.sciencedirect.com/science/article/pii/S0099133310002545 • SAGE whitepaper: http://bit.ly/zWwh8E

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