1 / 10

Lessons Learned: Communications as an Effective Project Management Tool

Project Management Institute Knowledge Exchange Forum. Lessons Learned: Communications as an Effective Project Management Tool. Mr. Gino Magnifico Deputy Program Manager DoD Standard Procurement System October 26, 2004. Talking Points. Why You Should Care About Communications

manning
Download Presentation

Lessons Learned: Communications as an Effective Project Management Tool

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Project Management InstituteKnowledge Exchange Forum Lessons Learned: Communications as an Effective Project Management Tool Mr. Gino MagnificoDeputy Program ManagerDoD Standard Procurement System October 26, 2004

  2. Talking Points • Why You Should Care About Communications • Standard Procurement System 101 • SPS: Yesterday, Today, Tomorrow • From Target to Triumph: How Communications Made a Difference in SPS • Lessons Learned • Questions/Discussion

  3. Communications: The Heart of Every Project • No Project can reach its true potential without successful communications • It’s up to YOU, the Project Manager, to institute communications • Communications can – and does – make a difference: • Users • Budget • Media • Vendors/Partners Communication lessons learned from SPS can be applied to any Program or Project

  4. Standard Procurement System (SPS) 101 • Automated contracting system • Standardizes procurement processes across DoD • 23,000 users, 800 locations worldwide • Used in FY03 to purchase more than $48B in goods and services • Establishes framework for business intelligence tools • Will replace 70+ legacy systems • Cornerstone of DoD Acquisition Domain • Only standard business solution in DoD

  5. SPS: Yesterday, Today and Tomorrow • A “Challenged” Program • GAO Reports • Low user satisfaction • Media punching bag • Today: A Different Story • Prestigious national awards • Strong budget, stakeholder support • Increased user satisfaction • Cornerstone of DoD Acquisition Domain • Tomorrow • Replacing 70+ legacy systems • The contracting system for all of DoD

  6. From Target to Triumph • SPS was a target • For Media • For Congress • For Disgruntled Users • Bring the Experts on Board • Develop a Communications Plan: Your Results will Depend on Your Strategy • Goals • Audiences • Messages • Tactics • Timeline • Budget • Measurement

  7. From Target to Triumph • Reaching the User Audience • Monthly, on-line newsletter • 9,000+ readers/month • Timely, good news • Sense of community • Users’ Conferences • Face-to-face communication • Trade Publication Articles • Exhibits/demos • Website • Fact Sheets • Screensavers • Videos/Multimedia presentations • User Satisfaction Manager

  8. From Target to Triumph • Audience: Stakeholders, Congress, Media • Website • Awards • 2004 American Council for Technology Intergovernmental Solutions Award • 2004 APEX Award for Publication Excellence • 2004 FOSE Showcase in Excellence Outstanding Federal Program • 2004 Government Computer News “Government Leadership Award” • 2004 Intergovernmental Solutions Award • 2004 Finalist: Excellence.Gov • 2003 Fed 100 • 2003 Grace Hopper “Government Technology Leadership Award” • 2003 Print Media Communicator Awards • Exhibits • Trade Publication Articles • Media interviews • Media kit • Folder, fact sheets, bios, brochures • Speeches • Users’ Conferences • Briefings

  9. Lessons Learned • Everything rises and falls on leadership • Good projects deserve good press • Good leaders make sure good press happens • Listen to your communities • 2-way communication = successful communication • Bring in the experts • Don’t leave one of the most important elements of your project success to generalists • Your results will depend on your strategy • Money is not the driver… strategy is • Measurement • You measure other elements of your project (cost, risk, etc.), why not communications?

  10. Questions and Discussion • More information on SPS: www.spscoe.sps.eis.army.mil • Gino MagnificoDeputy Program Manager, (703) 460-1317 • More information on SPS Communications: • Linda Polonsky-HillmerPresident, CorpComm Inc., (540) 834-2467

More Related