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NO SIGNAL (Annoying Continuous Beep)

NO SIGNAL (Annoying Continuous Beep). # jatrains. @ johnantonios. Building Powerful Brands. MARKETING @ johnantonios. Today’s Workshop Plan. Raw Marketing Marketing Strategy Market Analysis Exercise – Raw Data Analysis Brand Sense Holistic Selling Proposition

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NO SIGNAL (Annoying Continuous Beep)

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  1. NO SIGNAL (Annoying Continuous Beep) #jatrains @johnantonios

  2. Building Powerful Brands MARKETING @johnantonios

  3. Today’s Workshop Plan • Raw Marketing • Marketing Strategy • Market Analysis • Exercise – Raw Data Analysis • Brand Sense • Holistic Selling Proposition • Case Study – SUBWAY Sandwiches

  4. … so what’s all the fuss about? RAW MARKETING

  5. RAW MARKETING What is the only definition of a Business Purpose? products, technology, and brands VALUE to Create a Customer Creating & Managing Profits & Success

  6. RAW MARETING so what is Marketing? a function? It’s the whole business seen from the point of view of its final results the customer’s point of view

  7. How to create a customer? Marketing Strategy

  8. DEVELOPING A MARKETING STRATEGY Organizational Learning Buyer Learning

  9. DEVELOPING A MARKETING STRATEGY GREAT ADVERTISEMENT! Yeah, right!!!

  10. DEVELOPING A MARKETING STRATEGY Organizational Learning • OBJECTIVES • Market outcomes (e.g. sales) • Financial metrics (e.g. return on investment) • Measure of customer knowledge (e.g. brand awareness or perception) • COMMON ASSUMPTIONS • More options is better than fewer options • A Lower prices is preferred to higher price • Information improves choice Buyer Learning

  11. Building Powerful Brand through the SENSES Brand Sense

  12. Why is this commercial so inviting? (Hint: the answer does not revolve around Nancy) Nancy Ajram – Coca Cola Ad

  13. Branding & The 5 Senses • Almost our entire understanding of the world is experienced through our senses. • Our senses are or link to memory and can tap into emotion. Had to include this horrific picture to get you back in the mood of working!

  14. From Unique Selling Proposition to … The Future of branding will embrace the Holistic Selling Proposition (HSP). HSP brands are those which not only anchor themselves in tradition but also adopt characteristics of religious sensory experience to leverage the concept of sensory branding as a holistic way of spreading the news. Emotional Selling Proposition (ESP), where products were perceived as different primarily because of an emotional attachment. Organizational Selling Proposition (OSP), where the organization or corporation behind the brand in fact became the brand. Brand Selling Proposition (BSP), where the brand was stronger than the physical dimensions of the product. Me Selling Proposition (MSP), which saw consumers taking ownership of their brands.

  15. Kill YOUR Logo Smash Your BRAND

  16. Smash YOUR Brand Smash your PICTURE Smash your ICON

  17. Smash YOUR Brand 107 206 307 407 508 Smash your NAME Smash your SOUND

  18. Smash YOUR Brand SMASH YOUR BRAND

  19. Don’t Forget to Connect THANK YOU … & C U 2MORROW! John Antonios Creative, Passionate, & Dedicated Social Media & Personal Branding Consultant Mob: +961.70.204005(Lebanon) Mob: +2.016.1459994 (Egypt)

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