RTB Process

2. RTB Process

4. REACH

6. Targeting

8. Audience Insights Pixel Deliver targeted, incentivized offers via email to audience members captured through the Audience Insights Pixel. Oftentimes, users visit sites without taking a single action. For advertisers, this means they are not receiving form fill information either. The Audience Insights Pixel helps to remedy this. The Audience Insights Pixel is embedded code that automatically sends batches of IP Addresses to us and automatically processes the addresses into a workable prospect database. Information we can receive includes: • First Name/Last Name • Address • Email Address • Demographic info • Income

9. Strategic Data Approach Utilize a strategic data approach to ensure we deliver messaging to people who are in market for cosmetics • We work with top global 3rd party data aggregators on custom segmentations to deliver completely deterministic data approaches, both online and offline, based on know behavioral indicators, shopper data and contextual indicators for people in market for quality, budget friendly grocers. • For this particular example, we would target users who are known quality, budget friendly grocery purchasers and researchers through the following data providers:

11. Strategic Data Approach - Location-Based Conquesting & Targeting • Target people who have been at a specific place after they’d left • Location targeting is one of the most powerful ways to reach engaged audiences through digital channels after they have been at a specific location. • We have partners that track the movement of millions of devices in the United States through lat/long coordinates emitted when ‘location sharing’ is enabled on their mobile devices. • For this campaign, we would target users whose devices we’ve frequently seen at stores like Walmart, Publix, Trader Joes, Aldi etc. • Geo fencing by each store 5-10 mile radius, metro or competitive stores for conquesting

12. Biddable Video Targeting • Pre-roll Video Ads: These video ads appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others. • Mid-roll Video Ads: These ads appear within the content of longer videos, such as complete television episodes. • Post-roll Video Ads: These ads appear at the end of a video • Non-skippable Ads: These non-skippable ads are 15 seconds or less, ensuring that prospects complete the video before continuing to their free content. • Skippable Ads: Ads greater than 15 seconds are skippable after the first five seconds. • In-banner Video: These videos are converted to in-banner format and size to run in standard display ad spaces. • Targeting: Layer on data partner targeting tactics to reach the right user at the right time. With a large enough geo, we can target users with site, search, keyword, contextual, and category targeting.*

13. Benefits of CTV • Non-skippable, immersive content format allowing advertisers to engage with a unique audience who is committed to the content it is consuming. • Reach a unique group of video consumers that advertisers can’t reach with traditional TV commercials. • In-app or in-browser, geo-optimized targeting capabilities. • Allows advertisers to combine the impact of TV with the precision of digital. NETWORKS OTT SERVICE PROVIDERS OTT DEVICES

14. Site Retargeting Drive engagement conversions through site retargeting 85% of people who visit a website the first time don’t take an action. A pixel is a piece of code placed on the your website that allows us to retarget site visitors with additional advertising, increase and track conversions. The pixel is placed in the shared header/footer of the event site, allowing for us to re-engage interested users and to track purchases that were influenced by our advertising (example pictured below).

15. Media Philosophy • Utilize a strategic inventory approach to ensure we deliver messaging to people who are localized with affinity to high quality goods, budget friendly grocers We anchor our work in an expansive universe of omni-channel premium media. This helps assure brand safety, contextual relevancy and great user experiences. Here is a survey of our media partnerships aligned with targeted demographics:

16. Sample Ad Placement

17. Foot Traffic Attribution Attribution reporting will deliver campaign metrics as well as foot traffic and sales lift: via PlacedIQ and DLX data. • Since the inception of digital media marketers have had difficulty linking online behavior to in-store purchases. Those days are now behind us. • Foot traffic attribution eliminates the ambiguity between the online and offline worlds by linking users who’ve been exposed to ads and them physically setting foot within a given radius. • For retail clients, this is a huge advantage – we can now prove that a user who’d seen an advertisement actually visited the store, showing the efficacy of our advertising and creating more meaningful conversions.

18. CUSTOM KPI & OFFLINE REPORTING https://connectivitystrategy.com/undefeatedtribe/

19. LiDL Plan Ideas Use a multi-channel approach to increase brand direct sales as well as retailer specific online and in-store sales.  Utilize a strategic data approach to ensure we deliver messaging to millennial moms who are in market for high quality, budget friendly grocers: Drive engagement and conversions through a blend of Video, Display, CTV/OTT, & Site Retargeting Attribution reporting will deliver campaign metrics as well as foot traffic and sales lift: via PlacedIQ and DLX data. Deliver targeted, incentivized offers to audience members captured through the Audience Insights Pixel:

20. Sample Display Available Sample Video Available