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Belgium Toys market perspectives

Belgium Toys market perspectives. Key Stats & Thoughts. Europe & BELGIUM YTD AUGUST 2014. TOYS : Good start for 2014 so f ar. Total Toy Industry Growth / Decline by Country (YTD July 2014). Source: The NPD Group | Retail Tracking Service U.S. Normalised trend (Jan13 *0.8).

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Belgium Toys market perspectives

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  1. Belgium Toys market perspectives Key Stats & Thoughts Europe & BELGIUM YTD AUGUST 2014

  2. TOYS : Good start for 2014 so far Total Toy Industry Growth / Decline by Country (YTD July 2014) Source: The NPD Group | Retail Tracking Service U.S. Normalised trend (Jan13 *0.8) International Toy Review 2

  3. 1st semester 2014 : growth mainly through occasion NPD Consumer Panel Evol % Sales by Occasion Trend Total G5 YTD Q2 – 2014 vs 13 The NPD Group, Inc. | Proprietary and Confidential Source: NPD Group | Consumer Panel Service

  4. 1st semester 2014 : Requested Toys share remains stable Consumer Panel % Of Requested Sales – G5 YTD Q2 – 2014 vs 13 +1% +2 pts The NPD Group, Inc. | Proprietary and Confidential Source: NPD Group | Consumer Panel Service

  5. Toys & Games Market YTD AUG 2014 January - August

  6. Total BelgiumMarketregistered a solidgrowth for thisPrefall 2014mainlyboosted up by Volumes Total Be Traditional Toy Sales Value (m) & Units (m) – YTD August 2014 / 2013 Source: NPD EPoS Retail Tracking The NPD Group, Inc. | Proprietary and Confidential Belgium

  7. Except in February and March, Volumeregistered double digit growth ! Monthly Traditional Toy Sales Units (m) From January 2013 to August 2014 Monthly Units Yr/Yr Source: NPD EPoS Retail Tracking The NPD Group, Inc. | Proprietary and Confidential Belgium

  8. TOP 5 SUPER CATEGORIES EVOLUTIONYTD 14 vs 13 • Belgiummarketgrowth came from A&C, Building sets and All Othertoys Supercategories €% Top 5 Most DynamicSupercategories 2014 vs 13 (in M€) YTD AUG 13 YTD AUG 14 Source: NPD EPoS Retail Tracking

  9. Licenses (€%) Total Belgium vs G6 YTD AUG 12 – 13 – 14 €% License growthcontributed to the market. LicensesWeigth €% vs Total Market LicensesEvol (%) Source: NPD EPoS Retail Tracking

  10. Price Brackets YTD AUG 12 – 13 – 14 €% / VOL % All Pricesbrackets have been dynamic or flat. Source: NPD EPoS Retail Tracking

  11. Top 5 Items VALUE YTD August 2014 #1 #2 #3 #4 Mattel– Cars 2 Hasbro - Furby #1 Panini – Blister 50 Vtech – Storio 2 #5 Simba – Friend House Source: NPD EPoS Retail Tracking

  12. The NPD Group, Inc. | Proprietary and Confidential

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