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Dawn S. McWilliams July 8, 2019

Communications Survey. Dawn S. McWilliams July 8, 2019. Overall Size of Communications Teams and Reporting Structure. Overall average size of Communications teams is 4.6 Reporting Structures. Staff Workload Breakdown. Staff Workload Breakdown (cont.). Media Staff Size.

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Dawn S. McWilliams July 8, 2019

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  1. Communications Survey Dawn S. McWilliams July 8, 2019

  2. Overall Size of Communications Teams andReporting Structure • Overall average size of Communications teams is 4.6 • Reporting Structures

  3. Staff Workload Breakdown

  4. Staff Workload Breakdown (cont.)

  5. Media Staff Size Number of Dedicated Media Staff was an interesting one:

  6. Top Audiences by Rank Order *Basics Analysis by percentage

  7. Budgets* *These are all over the board since we did not have full participation on this in the survey

  8. How We Spend Our Time

  9. How We Spend Our Time (Other)

  10. Other Duties as Assigned

  11. Alumni/Research Magazines/Print vs. Online Alumni/ Research Magazine • 44% Create a printed Alumni/ Research Magazine • 57% Create an online Alumni/Research Magazine • 70% Create both Annual Report • 35% Create a printed Annual Report • 27% Create an online Annual Report • 38% Create both

  12. School Size-Student and Faculty

  13. Measurement Tools for Overall Success

  14. Web Measurement Tools

  15. Social Media Measurement Tools

  16. Writing Measurement Tools

  17. Media Relations Measurement Tools

  18. Publications Measurement

  19. Advertising Measurement

  20. Brand Measurement Tools

  21. Our Biggest Challenges

  22. Our Biggest Challenges (cont.)

  23. Questions??? Special thanks to: • Steven M. Schultz, College of Engineering, Princeton University • Maria Kuntz, College of Engineering and Applied Science, University of Colorado Boulder • Ann Lewandowski, College of Engineering, University of Delaware • Nathan Kahal, Communications and Society Advancement American Society for Engineering Education

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