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Connecting Online to Engage Offline: Social Networking to Find Your Audience

#L2L10. Connecting Online to Engage Offline: Social Networking to Find Your Audience. Walter McKenzie Director, Constituent Services. Your Web Presence. HOW DO you find your audience?. #L2L10. Your Web Presence. HOW DOES your audience find you?. #L2L10. Your Web Presence. #L2L10.

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Connecting Online to Engage Offline: Social Networking to Find Your Audience

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  1. #L2L10 Connecting Online to Engage Offline: Social Networking to Find Your Audience Walter McKenzie Director, Constituent Services

  2. Your Web Presence HOW DO you find your audience? #L2L10

  3. Your Web Presence HOW DOES your audience find you? #L2L10

  4. Your Web Presence #L2L10

  5. Your Web Presence #L2L10

  6. Your Web Presence #L2L10

  7. Personal Learning Network Do you have one? A group of people who can guide your learning, point you to learning opportunities, answer your questions, and give you the benefit of their own knowledge and experience. Who is in yours? #L2L10

  8. Personal Learning Network #L2L10

  9. Personal Learning Network Construcivist In the moment YEP 2.0 relationships Connectivist #L2L10

  10. Personal Learning Network New information is continually being acquired. #L2L10

  11. Personal Learning Network The ability to draw distinctions between important and unimportant information is vital. #L2L10

  12. Personal Learning Network While there is a right answer now, it may change tomorrow due to changes in information. #L2L10

  13. Personal Learning Network Learning is no longer an individualistic, internal activity. #L2L10

  14. Personal Learning Network Learning is about making connections and asking the right questions. #L2L10

  15. Personal Learning Network Nurturing and maintaining connections is needed to facilitate continual learning. #L2L10

  16. Personal Learning Network Learning and knowledge rest in a diversity of opinions. #L2L10

  17. Personal Learning Network The pipe is more important than the content within the pipe. #L2L10

  18. Personal Learning Network Using information on the fly is the ideal. #L2L10

  19. Personal Learning Network YEP 2.0s expect us To FIT INTO Their PLNs #L2L10

  20. Social Networking to Connect • Making Connections: • within organizations • through member relationships, and • working with partners & outside experts #L2L10

  21. Social Networking to Connect • Make connections using: • Web 2.0 communications • slide sharing • digital video • RSS feeds • Podcasts • blogs • wikis #L2L10

  22. Social Networking to Connect Successful companies tightly integrate Web 2.0 technologies with their work flows. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  23. Social Networking to Connect Companies that make greater use of these technologies report the greatest benefits. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  24. Social Networking to Connect They are highly visible on the social media landscape of members and partners through the use of Web 2.0 tools. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  25. Social Networking to Connect • Companies report: • greater ability to share ideas • improved access to knowledge experts • reduced costs of communications, travel, and operations • decreased time needed to market for products McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  26. Social Networking to Connect • Companies report: • increased customer awareness and consideration of companies’ products • improved customer satisfaction • improved collaboration and innovation skills • measurable increases in revenues McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  27. Social Networking to Connect So… When is your Twitter time? #L2L10

  28. Social Networking to Connect • Be seen on the social landscape! • Be low key #L2L10

  29. Social Networking to Connect • Be seen on the social landscape! • Feed information to build credibility #L2L10

  30. Social Networking to Connect • Be seen on the social landscape! • Mix in plenty of others’ information #L2L10

  31. Social Networking to Connect • Be seen on the social landscape! • Make tagging and bookmarking easy #L2L10

  32. Social Networking to Connect • Be seen on the social landscape! • Turn on RSS for your site #L2L10

  33. Social Networking to Connect • Be seen on the social landscape! • Promote new content #L2L10

  34. Social Networking to Connect • Be seen on the social landscape! • Don’t direct sell #L2L10

  35. Social Networking to Connect Respondents reporting measurable benefits say their companies, on average, have Web 2.0 interactions with 35 percent of their customers. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  36. Social Networking to Connect These companies forged similar social media ties to 48 percent of their partners and outside experts. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  37. Social Networking to Connect This more porous organizational structure makes companies more resilient and adaptive. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  38. Social Networking to Connect • To be successful, your organization must: • integrate these tools into your work flow McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  39. Social Networking to Connect • To be successful, your organization must: • create incentives built on a reputation for making meaningful contributions McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  40. Social Networking to Connect • To be successful, your organization must: • use informal incentives such as ratings by peers and online recognition of status McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  41. Social Networking to Connect • To be successful, your organization must: • model active Web use by executives McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 #L2L10

  42. Creating Value #L2L10

  43. Creating Value What does it mean to be a member of your affiliate? #L2L10

  44. Creating Value How do your member benefits support the kinds of members you want to have? #L2L10

  45. Creating Value How will you be seen on the social landscape? #L2L10

  46. Creating Value Utilize ASCD Edge #L2L10

  47. Creating Value Add useful widgets to web site #L2L10

  48. Creating Value Have a presence on Facebook #L2L10

  49. Creating Value Be visible on LinkedIn #L2L10

  50. Creating Value Use Twitter on a daily basis #L2L10

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