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CRC MEETING

CRC MEETING. OCTOBER IS RENOVATION MONTH. Encourage Canadians to hire a pro Get a written contract Renovate with confidence Online contest meant to deliver a strong message. RENOMONTHCONTEST.COM. Online Contest running Sept.26 to Nov.3

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CRC MEETING

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  1. CRC MEETING

  2. OCTOBER ISRENOVATION MONTH • Encourage Canadians to hire a pro • Get a written contract • Renovate with confidence • Online contest meant to deliver a strong message

  3. RENOMONTHCONTEST.COM • Online Contest running Sept.26 to Nov.3 • Log onto www.renomonthcontest.com to fill out their personal information and answer a question about the CHBA’s – Get It In Writing campaign • Consumers can win a 2012 Toyota Rav4

  4. CONTEST PAGE

  5. FLYER FOR LOCAL HBAs

  6. HHBC DEALERS

  7. HOME HARDWAREBUILDING CENTRE FLYERS • Will be featured in 2 National Flyers • Distribution of 3.5 million across Canada per flyer

  8. WEBSITES

  9. RADIO/ON-HOLD MESSAGING

  10. EMAIL BLAST • This will go out nationally in 3 e-mails during contest • This specific e-mail will go out to approximately 533,165 consumers. • Sign up for weekly e-mails at homehardware.ca

  11. TV ADVERTISING • 2 Commercials to feature Renovation Month Contest • spots to air on conventional and specialty stations • Will generate a total of 40,274,000 impressions

  12. SHARE WITH FRIENDS • On renomonthcontest.ca you can share this contest with others • Great way to get the word out about about the Get It In Writing campaign and Hiring a Professional

  13. ENTRIES TO DATE • Total Entries – 40,335 • Maritimes – 4,024 • Quebec – 17,154 • Ontario – 11,034 • West/NWT/YK – 8,123

  14. 2013??? • Re-think the in-store presentation • Do we want to continue with something similar next year? • Analytics on chba.ca? • Ideas? Discussion? • How do we join forces with Delta & Genworth in a combined effort?

  15. HHSL + CHBA • A NATIONAL PARTNERSHIP SINCE 1990!

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