260 likes | 284 Views
Earn $30,000 This Year With the Best Email Marketing Strategies.
E N D
HOW TO MAKEMONEY EMAILMARKETING WITH EARN $30,000 THIS YEAR WITH THE BEST EMAIL MARKETING STRATEGIES. Written by Internet Marketing Super Blogger internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING You want to use emails if you want to make sales on the Internet. Setting up an email marketing campaign is not really expensive. It will take some $6 to $20 per month. If you don't know exactly how to set up your email marketing campaign, we will show you all the information you need to know. 1 2 3 4 The Numbers Behind Email Marketing Why is Email Marketing Still So Important? Email Marketing, the Introduction The Rules of Email Marketing 5 6 7 8 Segment Your Target Audience The Tools to Do Email Marketing Email Marketing Best Practices The Last Tips internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER1 EMAILMARKETING, THEINTRODUCTION In this first chapter, we are going to tell you how email marketing works, and what it is all about. Email Marketing - Does It WORK? One of the biggest mistakes most marketers do today is think email marketing is dead! Many marketers today drop their email marketing plan and go ahead with social media. Is a Social Media message Really More Effective than an Email? Or the Other Way Around? internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Obviously it is easier to send a friend request on Facebook (and get accepted, yes accepted from a stranger) than to collect an email online. However, email marketing is 3 times as worth it as social media marketing. So, what is email marketing? Email Marketing - What is it about? In a single sentence, Email Marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of corporate today use email marketing to increase sales. EXAMPLE #1 Have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing. Can You Use Email Marketing for Your Blog? Simple answer is YES! internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING More bloggers use email marketing today than ever before. Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email (about your products, your product updates, your services, etc). When thousands of bloggers are using email marketing, and are building email lists, it MEANS email marketing must have worked, and are still working! internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER2 THENUMBERSBEHIND EMAILMARKETING In this chapter, we are going to show you the numbers behind email marketing. Do You Really Need Email Marketing? Again, if you want to improve your customers' or readers' experience, then you need email marketing. We are referring to efficiency. We are talking about greater engagement and greater reach. Even better click through rate and more. Many experienced marketers said, "The money is in the list", or "Your net worth depends on your network". internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING What Are the Advantages of Email Marketing? Let's demonstrate the advantages when using email marketing. Email Marketing has the following potential reach when we put it in the "numbers". 95% of online consumers use an email address. Back in 2013, there were 3.2 billion email accounts created in the entire world. 86% consumers check their email accounts at least once a day. Do Our Smartphones Help Us Use Emails More Often? We browse more with our mobile phones (while on the go) than our computers (while sitting at our desk). This means we are more easily notified when we receive emails. Our mobile phones actually help us to notice our mailbox - Whether it is a healthy trend or not, that's how it has worked out. We are talking about we check our Facebook messages, our Twitter, and our emails. Are we checking our emails less frequently than before? Not really - It's because we have our phone with us all the time! On Facebook or some fancy social media app, we post content, we do a million other things with people on them. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING But to find one particular post you liked 3 hour ago, 3 days ago, or even 3 weeks ago, it is difficult. Some More Numbers Let's continue with some more numbers. Here is about the actual reach. 18% of the emails sent never reach their destinations. 4% emails are sent into the spam folder (which probably never were read). 18+4 means 22% of the sent emails that didn't actually reach the intended receiver. Actual reach = 78%, and that's pretty good! Think about 78% of the emails sent during an email campaign actually reach their destination. It means you send 1,000 emails, and 780 emails will reach their destination. And there is still more. 91% receivers check their emails everyday which means 709 receivers would have actually seen your email.Only 30% of emails sent have failed to be seen by the receivers. The efficiency is more than 70%, which is in fact GREAT! internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER3 WHYISEMAILMARKETING STILLSOIMPORTANT? It is simple. Email marketing is a way to reach out to your current customers and even find new customers! Below are the 5 important aspects that email marketing can help with. The 5 Important Aspects 1. Email Marketing can increase sales (of your products or your services). 2. Email Marketing is a communication tool - You can communicate with your customers throught emails. This way, you get to know what your customers want or need. You find out which part of your products or business may have come short. Then you will know exactly what you have to improve with your business. 3. With emails, you are improving the chances of getting repeat internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING customers i.e. Customers who don't only bought once from you, but twice, three time, or more. 4. Regular emails sent to your current customers can help you establish that you are the business of your industry or niche i.e. "This company, or this guy sells this product". 5. You are building and maintaining long term relationships with customers through sending emails, easily and easier than using any other medium. Types of Email Marketing Email marketing can easily be placed into three major categories, as below: Regular communication - The emails are meant as a way to stay in touch with your customers. It is a way to remind customers you have not forgotten about them, and remind them about your business or brand. Promotional Emails - These emails are meant to show any promotions that may be ongoing, and are meant to encourage a new customer to buy products, or a repeat customer from keep buying more products. Usually, the promtions offer products in lower than normal prices in order to attract customers' desire to buy. Advertisement emails - These are emails similar to promotional emails. They may contain information such as: "20% off for XYZ product - Offer Ends in 24 hours!" internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Now you can see why email marketing is important. It isn't only a medium to sell products, but also is a way for you to get close to your customers. Communication, reminder, more sales! internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER4 THERULESOFEMAIL MARKETING These days you can pick up emails quick easily from many sources. But you must not simply act on it - By sending emails i.e. Cold Emails to people you have never met, and who have not given you permission to contact them via emails. Find out what you need to know about the rules. CAN-SPAM Act There are some companies out there that are providing bulk email lists but you have no idea where they may have collected their "lists". Buying lists from such vendors isn't wrong, but there are risks to this approach which you must clearly understand. You should understand you can only send emails to those who have granted you the permission to send emails. he best approach. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Buying email addresses may not always the best approach. In the US, there is the CAN-SPAM Act which was enacted in 2003. The CAN-SPAM Act of 2003 has a few rules you MUST keep in mind when sending your emails, especially promotional marketing materials (about anything you're selling). Consider the following: Always make sure your email's subject line says what you are writing about and is not misleading. An example is "Exclusive Sale for Today Only" is a legitimate subject line, but "You have won $1,000! Learn How to Get Your Money" is misleading. Label the "To" and "From" fields of your email accordingly and correctly. In the "From" field it should be your business name or your name so readers can easily understand who has sent them the email. Include a way for the receivers to opt-out your emails i.e. Give them a link or button in the email. When they click on it, they can unsubscribe from receiving your emails in the future. Include your or your company's physical address at the bottom of your email. Failing to comply to the above mentioned items, you may risk being penalized. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER5 SEGMENTYOUREMAIL MARKETING'STARGET AUDIENCE A successful email marketing campaign requires you to segment the target audience. How Does Segmentation Work? It is too easy to send a single email to all the people in your business email list. But email marketing does not work this way. It is always good practice to send emails that are more personal. That's where segmentation takes place. What Are the Segments? internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Email segmentation works just like any other forms of segmentation. There are three basic filter that can be used to segment audiences: Geographic, income, and behavioral. Geographic Segmentation: This form of segmentation refers to segmenting target audiences by their locations. It can be used by large businesses that have diversified markets, and it can also be used by local businesses to a great extent. Income Segmentation: When you have this "income" information about your customers, you may want to send each income group different messages or promotional offers. For example, customers in the high income group should receive emails about expensive and luxury products. From these high-end products, your profit margin will be higher. Behavioral Segmentation (or Time-based Segmentation): If you are able to collect this type of behavioral information (or data), you can decide the exact timing to send a very product-specific email to a particular customer. Doing so correctly and consistently will get your business more sales. A business' target audience can be segmented by analyzing its behavior. This form of segmentation allows the business to connect with people much better. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER6 THETOOLSTODOEMAIL MARKETING Let's say you have just started with email marketing. In this chapter, you will find out the tools that will help you. Collect the Emails There are several programs out there which are designed to help get your email marketing program off to a great start. But, first you need the email addresses. So on your website, it must have a way for visitors to provide you their email addresses. One great way is to put a sign up (or subscription) form on your website. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Another way is when a customer buys a product from your website, you collect their email addresses right there. The Tools But after all that you will still need a place (or a tool) to store all the email addresses that you have collected. Many tools (or software) can do that when you pay a small fee for using these tools. Just to name a few tools: Aweber Constant Contact MailChimp Campaigner iContact They are tools that are not difficult to use. Maybe the first time you use of one of these tools, you may be confused and don't know what to do. It only requires you to practically using them 2-3 times, and then you will know exactly how to use to use them. All you do is get the tools to collect and store the email addresses, and decide the moments that these tools need to automatically send out the replies to your customers. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER7 EMAILMARKETINGBEST PRACTICES When you send an email, you want it to reach your customers. First you need your customer to see there is your email in her inbox. Then you want her to click and open your email - That's called a click- through. That's it! But it's not that simple. That's why you need to learn the best practices for email marketing. Let's get straight to the points. You want to increase the chances of getting your email click- through. For example, your emails have successfully reached the inbox of 100 customers. But only 7 of them have clicked and opened your email. That's 7 out of 10 (i.e. 70%) click-through rate. Obviously you want every customer to click and open your email - That will be 100%. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Design an optimized process and execute it - Your emails must include copy, design, calls to action, subject lines, headlines, landing pages, frequency and time sent. And all these must be tested over and over, before they can be improved and optimized. Planning and tracking - Only with a carefully planned email marketing campaign i.e. Attention to detail, solid content, follow-up, and performance tracked, you will make it a successful email marketing campaign, and get to know what you have done right or wrong. Mobile-friendly - A email marketing campaign that applies responsive design can lead to a 130% increase in email clicks. The vitality of a mobile screen (i.e. smaller screens) must not be overlooked. The email marketing campaign includes your website where your newsletter subscription form is placed, and that's where the responsive design should be applied. Make it easy to sign up for your emails - This is often the overlooked one. This is the busy-bees ambiance and an individuals skips out the website which will take time to sign up or any other option to enter into the site. Make it easy and obvious for the users to subscribe to your emails. This will certainly increase your email subscription (or conversion) rate. Use the floating footer bar, slide in, sidebar widget and after post widget to convert your website visitors into subscribers. But don't over do it to annoy your visitors. Use email automation and drip marketing - Drip marketing is the "main thing" in email marketing nowadays. Drip marketing is a internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING multi-step communication strategy that sends or drips a set of pre- written set emails to your customers over a certain period of time. This approach keeps the communication from you to your customers "active". Double opt-in - Depending on your business, but in most business using double opt-in should be the preferred option. Double opt-in starts when your website visitor enters her email address in your subscription form. Your email marketing tool receives this new email address and triggers a confirmation request. An opt-in confirmation request email is automatically sent to this visitor. She will almost immediately find a new email in her inbox, and this new email comes with a link she must click. Once clicked, her subscription to your email list will be activated. She will then start receiving all your pre- schedule emails, and you will be able to send her new emails about promtional offers, or general communication. Know your customers - Not sure what your customers want to buy? Follow where they go. Maybe they hang around in some popular social network groups. Go there. Alternatively, send them some surveys. Get to know them! Measure each of your email marketing campaign with proper analytics. You want to know each time you send out an email, how many people have received, how many people have opened, and what links in the emails they have clicked. Also you should find out which email marketing campaign works better than others, and learn exactly what "elements" have worked better. Often, you may have to invest a small fee in analytics tools. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Conclusion: Like any other marketing channels, with email marketing you still have to build authority for your business (or your brand). Show your customers you know your industry (or niche) inside-out, you are the expert, and you can solve their problems. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING CHAPTER8 THELASTTIPS Just a few more tips... Autoresponders Autoresponders are time-sensitive emails that are sent out automatically to your contact list. The purpose of this smart way of communicating is to keep your list updated and fresh. It also provides life to your business as it triggers a follow up once someone receives, opens or reads your emails. You can always change how you want your autoresponders to be sent. Your email marketing plan (or the tools you use) should allow you to create signup forms which could be embedded on your website. Sometimes a conventional form may not be good enough, that's when you use the floating footer bar, slide in, sidebar widget and internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING after post widget. So get an email marketing tool that lets you do all of those, even with a paid tool. Timing of Your Emails An email marketing campaign is a planned and organized way of sending emails, newsletters, updates or marketing information to your customers and prospects in a timely manner. Time-based emails are normally automated and sensitive. Sending an email at the wrong time could negatively impact the desired response. On the other hand, sending emails regularly and on a timely basis could improve the possibility of future business between parties. Who is Sending? Who is sending the email- It is legally mandated to include your contact information in your email communication. Having this information adds credibility to your overall message and creates trust about your business. Call-to-action Like any other marketing methods, your email must have an action in it for it to be effective. These actions are normally linked to a sales page, an offer or a giveaway. If you are sending a newsletter, it must be very informative and straight to the point. internetmarketingsuperblogger.blogspot.com
HOW TO MAKE MONEY WITH EMAIL MARKETING Authorized Recipients Your email list must be people who have given you permission to send them emails. You must also include a way to unsubscribe in your email. Build Multiple Lists You should build multiple lists through your email marketing campaigns. Having people split into different lists, it enables you to send the most relevant offers and information to each list. Just to name a few example: "work from home list", "employed list", "students list", "customers list", "leads list", etc. internetmarketingsuperblogger.blogspot.com
NEXT STEPS... Become An Email Marketing Expert, And Start Making Money! Your Goal: Make $30,000 This Year!! How? Get this very POWERFUL Email Marketing Bundle Click Here internetmarketingsuperblogger.blogspot.com
Email Marketing Bundle 600+ online training courses Free "950 million" email marketing leads Free 1 Year Membership for "Email & SMS Manager" Free 1 Year Membership for "Email Scraper & validation" Free Access to "Private Internet marketing Community" Click Here internetmarketingsuperblogger.blogspot.com